1.
Jannah Z, Maulana A. Gen-z consumer behavior in the cosmetics industry: analyzing the impact of shopping patterns, pricing strategies, and emotional drivers on unplanned purchases. MMS [Internet]. 2024 Sep. 30 [cited 2026 Jun. 25];4(3):219-32. Available from: http://jkmp.ppj.unp.ac.id/index.php/mms/article/view/568