Juita, S. and Abror, A. 2025. The influence of electronic word of mouth (eWOM) via Instagram on repurchase intention: The Influence of Electronic Word of Mouth (EWOM) on the Instagram Application on Repurchase Intention of Skintific products. Marketing Management Studies. 5, 2 (Jul. 2025), 163–175. DOI:https://doi.org/10.24036/mms.v5i2.599.