[1]
Utomo, J.H., Kanedi, F.J., Sholihah, A.M., Pramesty, N.S.P. and Rakhmawati, N.A. 2023. Analyzing the influence of Shopee and Tiktok live shopping discounts on consumer spending patterns. Marketing Management Studies. 3, 4 (Dec. 2023), 323-333. DOI:https://doi.org/10.24036/mms.v3i4.448.