Elvi Zikri, N. and Dwita, V. 2021. The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television . Marketing Management Studies. 1, 3 (Oct. 2021), 176-188. DOI:https://doi.org/10.24036/mms.v1i3.46.