FAUZAN, Muhammad Rayhan; SUSANDY, Gugyh. Reference group and utilitarian shopping motivation and online purchase decision of fashion products in Tokopedia Marketplace. Marketing Management Studies, [S. l.], v. 1, n. 1, p. 01–14, 2021. DOI: 10.24036/jkmp.v1i1.1. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/1. Acesso em: 26 may. 2026.