AFDHAL MULYA PUTTA; EVANITA, Susi. The influence of social media marketing and e-word of mouth in building purchase intention of kopibanaxfallenskitchen mediated by brand image. Marketing Management Studies, [S. l.], v. 1, n. 2, p. 103–111, 2021. DOI: 10.24036/jkmp.v1i2.37. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/37. Acesso em: 24 apr. 2026.