LARA, Melly Pefi; THABRANI, Gesit. The effect of electronic word of mouth (eWOM), prices, and cash on delivery (COD) services on consumer purchasing decisions on e-commerce applications . Marketing Management Studies, [S. l.], v. 2, n. 3, p. 217–227, 2022. DOI: 10.24036/mms.v2i3.318. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/318. Acesso em: 2 may. 2026.