MARTIVIA, Wynne; FASYNI, Awisal. Content marketing effect on customer retention: Using customer engagement as intervening variable. Marketing Management Studies, [S. l.], v. 2, n. 4, p. 345–356, 2022. DOI: 10.24036/mms.v2i4.326. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/326. Acesso em: 6 may. 2026.