ZARFANDI, Andika Putra; BUDIARTI, Astra Prima. Brand equity, brand loyalty, and customer satisfaction: Case study on Nike. Marketing Management Studies, [S. l.], v. 2, n. 4, p. 357–368, 2022. DOI: 10.24036/mms.v2i4.327. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/327. Acesso em: 6 may. 2026.