NURHAD , Nurhad; THABRANI, Gesit. The impact of online and offline experiences on McDonald’s customers’ brand equity . Marketing Management Studies, [S. l.], v. 3, n. 2, p. 100–111, 2023. DOI: 10.24036/mms.v3i2.336. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/336. Acesso em: 31 jan. 2026.