AL THORIQ, Muhammad Sulthan; DWITA, Vidyarini. The effect of online behavioural advertising, hedonic shopping, dan shopping lifestyle on impluse buying purchase on Tokopedia . Marketing Management Studies, [S. l.], v. 2, n. 1, p. 96–105, 2022. DOI: 10.24036/mms.v2i1.44. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/44. Acesso em: 17 apr. 2026.