ELVI ZIKRI, Novia; DWITA, Vidyarini. The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television . Marketing Management Studies, [S. l.], v. 1, n. 3, p. 176–188, 2021. DOI: 10.24036/mms.v1i3.46. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/46. Acesso em: 20 apr. 2026.