ANGGI, Anggi Yunita Putri; FIRMAN, Firman. The impact of brand awareness and electronic word of mouth (e-wom), which are both mediated by brand image, on purchase intent for iPhone smartphone devices . Marketing Management Studies, [S. l.], v. 3, n. 2, p. 164–181, 2023. DOI: 10.24036/mms.v3i2.373. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/373. Acesso em: 18 apr. 2026.