ARBIAN, Muhammad; FASYNI, Awisal. The impact of digital marketing, product quality, and reference groups on purchasing decisions at the Eiger Store Bukittinggi. Marketing Management Studies, [S. l.], v. 3, n. 2, p. 204–214, 2023. DOI: 10.24036/mms.v3i2.375. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/375. Acesso em: 30 apr. 2026.