SUCI APRILIA HENDRI; ABROR, Abror. Brand authenticity’s influence on brand loyalty: an examination of the mediating role of perceived value and brand trust in Wardah halal cosmetics . Marketing Management Studies, [S. l.], v. 3, n. 3, p. 215–227, 2023. DOI: 10.24036/mms.v3i3.416. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/416. Acesso em: 29 apr. 2026.