DANI, Rahma; ABROR. The effect of perceived value, customer satisfaction, and customer trust on customer retention. Marketing Management Studies, [S. l.], v. 4, n. 1, p. 21–32, 2024. DOI: 10.24036/mms.v4i1.429. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/429. Acesso em: 11 may. 2026.