UTOMO, Jihan Husnia; KANEDI, Fidela Jovita; SHOLIHAH, Annisa Mufidatun; PRAMESTY, Nabilla Sabta Putri; RAKHMAWATI, Nur Aini. Analyzing the influence of Shopee and Tiktok live shopping discounts on consumer spending patterns. Marketing Management Studies, [S. l.], v. 3, n. 4, p. 323–333, 2023. DOI: 10.24036/mms.v3i4.448. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/448. Acesso em: 22 jun. 2026.