SALSABILA, Shatifa; PATRISIA, Dina. Exploring the influence of technology affordance on purchase intention through immersion in Shopee live streaming shopping in Indonesia. Marketing Management Studies, [S. l.], v. 4, n. 2, p. 206–218, 2024. DOI: 10.24036/mms.v4i2.522. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/522. Acesso em: 2 may. 2026.