AULIA, Della; THABRANI, Gesit. The influence of over endorsement on purchase intentions is mediated by the authenticity and credibility of influencers on social media influencers on Tiktok. Marketing Management Studies, [S. l.], v. 4, n. 3, p. 293–307, 2024. DOI: 10.24036/mms.v4i3.537. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/537. Acesso em: 3 may. 2026.