HUMMI KALSUM BAHRI; DWITA, Vidyarini. The influence of Tiktok influencer exposure on food product purchase intention: The mediating role of materialism and moderating effect of FOMO among Generation Z in Padang City. Marketing Management Studies, [S. l.], v. 5, n. 1, p. 30–43, 2025. DOI: 10.24036/mms.v5i1.540. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/540. Acesso em: 12 may. 2026.