DEFNI, Siti Salma; SARI, Astri Yuza. The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. Marketing Management Studies, [S. l.], v. 4, n. 4, p. 382–392, 2024. DOI: 10.24036/mms.v4i4.554. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/554. Acesso em: 24 apr. 2026.