AISYAH, Nabila; EVANITA, Susi. The effect of brand heritage on brand loyalty mediated by brand image and brand trust on the viva cosmetics brand in West Sumatera. Marketing Management Studies, [S. l.], v. 4, n. 4, p. 393–406, 2024. DOI: 10.24036/mms.v4i4.559. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/559. Acesso em: 24 apr. 2026.