JANNAH, Zahratul; MAULANA, Arief. Gen-z consumer behavior in the cosmetics industry: analyzing the impact of shopping patterns, pricing strategies, and emotional drivers on unplanned purchases. Marketing Management Studies, [S. l.], v. 4, n. 3, p. 219–232, 2024. DOI: 10.24036/mms.v4i3.568. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/568. Acesso em: 5 may. 2026.