FABIOLA, Divya Prisila Niken; MAULANI, Terra Saptina. Consumer decision-making in the specialty coffee segment: investigating the interplay of brand image and perceived value among college students. Marketing Management Studies, [S. l.], v. 4, n. 3, p. 335–351, 2024. DOI: 10.24036/mms.v4i3.583. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/583. Acesso em: 28 may. 2026.