BALQIS, Nabiila Alyaa; YASRI, Yasri. Influencer credibility and homophily effects on Generation Z purchase intention of msme products: The mediating role of Instagram engagement . Marketing Management Studies, [S. l.], v. 5, n. 1, p. 44–57, 2025. DOI: 10.24036/mms.v5i1.595. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/595. Acesso em: 11 may. 2026.