KHARISMA UTAMA, Hafiz; MAULANA, Arief. The influence of social media usage and electronic word-of-mouth on Hot Wheels purchase intention in West Sumatra: The mediating role of brand equity. Marketing Management Studies, [S. l.], v. 5, n. 1, p. 96–107, 2025. DOI: 10.24036/mms.v5i1.596. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/596. Acesso em: 12 may. 2026.