PUTRI, Kartika Amalia; THAIB, Ilham. Price and e-service quality effects on Gen Z customer loyalty: The mediating role of customer satisfaction in Smartfren internet service provider . Marketing Management Studies, [S. l.], v. 5, n. 1, p. 108–116, 2025. DOI: 10.24036/mms.v5i1.600. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/600. Acesso em: 24 jun. 2026.