VIRGARANI, Shelina; BUDIARTI, Astra Prima. The influence of Brand personality and customer experience on electronic word of mouth at Maybelline product with brand preference as mediating variable. Marketing Management Studies, [S. l.], v. 1, n. 2, p. 70–77, 2021. DOI: 10.24036/jkmp.v1i2.29. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/29. Acesso em: 27 apr. 2026.