FAUZAN, Muhammad; ENGRIANI, Yunita. The moderating effect of switching cost on the influence of social influence and price towards switching intention . Marketing Management Studies, [S. l.], v. 1, n. 2, p. 78–86, 2021. DOI: 10.24036/jkmp.v1i2.30. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/30. Acesso em: 18 apr. 2026.