ILHAM; ABROR. The effect of perception of value co-creation on customer satisfaction through perceived value and brand equity as moderating factors. Marketing Management Studies, [S. l.], v. 1, n. 2, p. 87–102, 2021. DOI: 10.24036/jkmp.v1i2.31. Disponível em: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/31. Acesso em: 28 apr. 2026.