Nurhad , Nurhad, and Gesit Thabrani. “The Impact of Online and Offline Experiences on McDonald’s customers’ Brand Equity ”. Marketing Management Studies 3, no. 2 (June 30, 2023): 100-111. Accessed November 21, 2024. https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/336.