1.
Balqis NA, Yasri Y. Influencer credibility and homophily effects on Generation Z purchase intention of msme products: The mediating role of Instagram engagement . MMS [Internet]. 2025 Mar. 26 [cited 2026 May 14];5(1):44-57. Available from: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/595