1.
Elvi Zikri N, Dwita V. The Impact of Advertising Appeal and Celebrity Endorse on Attitude Advertising with Purchase Intention as Mediation Variable on Lifebuoy Hand Washing Soap Advertisement on Television . MMS [Internet]. 2021Oct.1 [cited 2024Nov.21];1(3):176-88. Available from: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/46