Putri KA, Thaib I. Price and e-service quality effects on Gen Z customer loyalty: The mediating role of customer satisfaction in Smartfren internet service provider . MMS [Internet]. 2025Mar.26 [cited 2025May19];5(1):108-16. Available from: https://jkmp.ppj.unp.ac.id/index.php/mms/article/view/600