Marketing Management Studies

The influence of halal tourism destination performance, memorable experience and perceived value on revisit intention of Sharia Eco-Parks Tankayo Malalo

2024-12-21T07:02:36+00:00

This research aims analize the influence of Halal Tourism Destination Performance, Memorable Experience and Perceived Value on Revisit Intention of Sharia Eco-Parks Tankayo Malalo. Population of this study were tourists who had visited the Sharia Eco-Parks Tankayo Malalo tourist attraction in Tanah Datar Regency, West Sumatra.

The number of samples used in this research was 190 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using IBM SPSS Statistics 25 software. The results of this research show that (1) Halal Tourism Destination Performance has a positive and significant effect on Revisit Intention. This means that the better the Halal Tourism Destination Performance, the greater a person's intention to visit again. (2) Memorable Experience has a positive and significant effect on Revisit Intention. This means that the better the Memorable Experience, the greater a person's intention to visit again. (3) Perceived Value has a positive and significant effect on Revisit Intention. This means that the better the Perceived Value, the greater a person's intention to visit again.

The Influence of brand image, brand trust, and brand experience on brand loyalty

2024-12-21T07:02:36+00:00

This study aims to evaluate the impact of brand image, brand trust, and brand experience on brand loyalty among consumers in Padang City. The research employs a quantitative approach. The study population includes residents of Padang City aged 18 to 35 years who have used Avoskin products. A sample of 200 respondents was selected through a survey distributed via Google Forms. The data analysis technique used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS), utilizing Smart PLS software. The findings indicate that: (1) brand image has a positive and significant effect on brand loyalty in Padang City; (2) brand trust exerts a positive and significant influence on brand loyalty in Padang City; (3) brand experience also has a positive and significant impact on Avoskin's brand loyalty in Padang City.

The influence of influencer marketing, and hedonic motivation on purchasing decisions on the Tiktok application in Padang City with fear of missing out (FoMo) as a mediating variable.

2024-12-21T07:02:36+00:00

This study aims to analyze the effect of influencer marketing and hedonic motivation on consumer purchasing decisions on the TikTok application in Padang City with Fearof Missing Out (FoMo) as the Mediating Variable. The number of samples in this study were 210 respondents. The research data was collected through distributing questionnaires online and the analysis technique used in this study was the Structural Equation Modeling (SEM) analysis technique with PLS 4.0 software. The results of this study indicate (1) Influencer marketing has a significant effect on fear of missing out (FoMo) (2) Fear of missing out (FoMo) has a significant positive effect on consumer purchasing decisions (3) Influencer Marketing has a significant positive effect on consumer purchasing decisions (4) Hedonic motivation has a significant effect on consumer purchasing decisions (5) Influencer marketing has a negative and significant effect on purchasing decisions with fear of missing out (FoMo) as mediation.

The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation

2024-12-21T07:02:36+00:00

The purpose of this study was to analyze the effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. The sampling technique for this research uses purposive sampling. The sample in this study amounted to 180 respondents. Data was collected through online distribution of questionnaires and analyzed using SmartPLS software. The results of this research reveal that (1) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying (2) Online Customer Shopping Experience has a positive and significant effect on Attitudinal Loyalty (3) Attitudinal Loyalty has a positive and significant effect on Online Impulsive Buying (4) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying, mediated by Attitudinal Loyalty (5) Self-control negatively moderates the relationship between Attitudinal Loyalty and Online Impulsive Buying.

The effect of brand heritage on brand loyalty mediated by brand image and brand trust on the viva cosmetics brand in West Sumatera

2024-12-21T07:02:36+00:00

The purpose of this study was to analyze The Influence of Brand Heritage on Brand Loyalty Mediated by Brand Image and Brand Trust on Viva Cosmetics Brand in West Sumatra. The population of the study were women domiciled in West Sumatra and had used Viva Cosmetics products for more than 2 years. The research sample was 250 respondents. Data were collected through online questionnaires and data analysis was carried out using Smart PLS software. The results of this study indicate that Brand Heritage and Brand Image have a significant positive effect on Brand Loyalty. Brand Trust does not have a significant effect on Brand Loyalty. Brand Heritage has a significant positive effect on Brand Image. Brand Heritage and Brand Image have a significant positive effect on Brand Trust. Brand Heritage has a significant positive effect on Brand Loyalty mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Trust. Brand Heritage has a significant positive effect on Brand Trust mediated by Brand Image. Brand Heritage has no significant effect on Brand Loyalty mediated by Brand Image and Brand Trust. Brand Image has no significant effect on Brand Loyalty mediated by Brand Trust.