Marketing Management Studies

The effect of value equity, brand equity, and relationship equity on repurchase intention

Nurul Annisa Fitri — 2024-03-31

The purpose of this study is to analyze the effect of value equity on repurchase intention, to analyze the effect of brand equity on repurchase intention, and to analyze the effect of relationship equity on repurchase intention. The population of this research is all consumers of Turkish Kebab Zahara Padang. Determination of the sample size is calculated using 10 multiplied by 19 indicators = 190 respondents. The sampling technique used was purposive sampling with the criteria of being a buyer of Kebab Turki Zahara Padang at least 3 times and being willing to be a respondent in the study. The data analysis technique used is multiple linear regression analysis. The results of the study show that value equity has a positive and significant effect on repurchase intention. Brand equity has a positive and significant effect on repurchase intention. Relationship equity has a positive and significant effect on repurchase intention. The correlation between value equity, brand equity, and relationship equity on repurchase intention is proven to be very strong, as evidenced by an R-value of 0.953.

The effect of service quality and customer perceived value on customer satisfaction with trust as a mediating variable

Kelvin Griseldis — 2024-03-31

The purpose of this study was to analyze: (1) The effect of Service Quality on ANS Bus Customer Satisfaction in Padang City (2) The Effect of Customer Perceived Value on ANS Bus Customer Satisfaction in Padang City (3) The Effect of Service Quality on Trust ANS Buses in Padang City (4) Effect of Customer Perceived Value on ANS Bus Trust in Padang City (5) Effect of Trust on ANS Bus Customer Satisfaction in Padang City (6) Effect of Service Quality on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable (7) Effect of Customer Perceived Value on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable. The results of the study are (1) The effect of Service Quality has a significant effect on ANS Bus Customer Satisfaction in Padang City (2) The Effect of Customer Perceived Value has a significant effect on ANS Bus Customer Satisfaction in Padang City (3) The Effect of Service Quality has a significant effect on Trust Bus ANS in Padang City ( 4) The effect of Customer Perceived Value has a significant effect on ANS Bus Trust in Padang City (5) The effect of Trust has a significant effect on ANS Bus Customer Satisfaction in Padang City (6) The effect of Service Quality has a significant effect on ANS Bus Customer Satisfaction in Padang City with Trust as a mediating variable ( 7) ) The effect of Customer Perceived Value has a significant effect on ANS Bus Customer Satisfaction in the City of Padang with Trust as a mediating variable.

The effect of perceived value, customer satisfaction, and customer trust on customer retention

Rahma Dani — 2024-03-30

This study aims to analyze how the effect of perceived value, customer satisfaction, customer trust on customer retention of tokopedia customers in padang city. This reserach was conducted using quantitative methods. The population this study are customers who have used to Tokopedia site in the last 2 months. The research sample is 150 respondents. This study uses a structural equation model (SEM) test with smart PLS software as a data analysis tool. The results of this study found that: (1) Perceived value has a positive and significant effect on tokopedia’s customer retention (2) Perceived value has a positive and significant effect on tokopedia customer satisfaction (3) Customer satisfaction has a positive and significant effect on tokopedia’s customer retention (4) Customer satisfaction has a positive and significant effet on tokopedia’s customer trust (5) Customer trust has a positive and significant effect on tokopedia’s customer retention.

The effect of information quality on trust mediated by social psychological distance and its effect on purchase intention

Rahmat Hidayah — 2024-03-30

This study purpose to analyze the influence of information quality and trust mediated by social psychological distance on purchase intentions of Tik Tok users in Padang City. The population in this study is all the people of Padang City who know about online shopping features through the Tiktok application. This study involved 144 respondents as a sample. Data collection was carried out by distributing online questionnaires, and data was processed using SmartPLS software. The findings of this study indicate that (1) the quality of information has a positive and significant effect on trust, (2) the quality of information has a positive and significant effect on social psychological distance, (3) social psychological distance has a positive and significant effect on trust. (4) The quality of information has a positive and significant effect on trust with social psychological distance as mediation, (5) trust has a positive and significant effect on purchase intentions.

The impact of product quality, price, and promotion on the consumer satisfaction of Scarlett Whitening serum products

Windi Afrianti — 2024-03-31

The purpose of this study was to find out and analyze how product quality, price and promotion have an impact on consumer satisfaction for Scarlett Whitening Serum products among students enrolled in the Faculty of Economics and Business, Padang State University. This research uses quantitative methods. The relationship between two or more variables is investigated in a quantitative study. The population in this study were students of the Faculty of Economics, Padang State University who used scarlett whitening serum products with an unknown amount. Data is collected through an online questionnaire used by Google Forms. The number of samples in this study amounted to 150 using a purposive sampling method. The analysis technique used is SPSS analysis. The results of this study explain that product quality has a significant and positive effect on consumer satisfaction for scarlett whitening serum products for students of the Faculty of Economics and Business, Padang State University. Price has a significant and positive effect on consumer satisfaction for scarlett whitening serum products for students of the Faculty of Economics and Business, Padang State University. Promotion has a significant and positive effect on consumer satisfaction for scarlett whitening serum products for students of the Faculty of Economics and Business, Padang State University.

Influence of service quality and company image on electronic word-of-mouth (eWOM) through customer satisfaction among train passengers at PT. Indonesian Railways (Persero) Regional Division II West Sumatra.

Sri Rahma Lisya — 2024-03-31

This study aims to see the effect of service quality and corporate image on EWOM through consumer satisfaction at PT. KAI Drive SUMBAR. The population of this study is people who have used the services of PT. KAI Drive II SUMBAR in the last 6 months.

The number of samples used in this study were 130 respondents. Data was collected by distributing questionnaires online via Google from and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) Service quality has a positive and significant effect on EWOM (2) Service quality has a positive and significant effect on customer satisfaction (3) Corporate image has a positive and significant effect on EWOM (4) Corporate image has a negative effect on customer satisfaction ( 5) customer satisfaction has a negative effect on EWOM (6) Service quality has a negative effect on EWOM through customer satisfaction (7) Corporate image has a positive and significant effect on EWOM through customer satisfaction.

The influence of convenience, perceived ease of use, perceived risk, and security on trust with financial well-being as mediation for OVO digital payment users

Gian Mulkiansyah — 2024-03-31

This study aims to examine how convenience, perceived usability, perceived risk, and perceived security affect trust with financial wellbeing in OVO digital payment consumers. A total of 200 respondents took part in the study, and SmartPLS conducted the data analysis. The following details were included in the study's conclusions. (1) Convenience has a strong favorable impact on financial well-being. (2) There is a considerable beneficial relationship of perceived ease of use on financial well-being. (3) There is a considerable positive influence of perceived risk on financial well-being. (4) Financial well-being is positively impacted by security. (5) There is a considerable favorable influence of financial well-being on trust.

The influence of price, service quality, and location on revisit intention through tourist satisfaction as an intervening variable in The Kandi Animal Park Tourism object in Sawahlunto City

Echa Ariani — 2024-03-31

This research aims to analyze the influence of price, service quality and location on revisit intention through tourist satisfaction as an intervening variable at the Kandi Animal Park tourist attraction in Sawahlunto City. This type of research is quantitative with this type of research aiming to find out causes (independent) and effects (dependent) or how variables influence other variables. The population of this study were visitors to the Kandi Animal Park tourist attraction in Sawahlunto City with a sample size of 140 respondents. This research was analyzed using Structural Equation Modeling (SEM) with SmartPLS 4.0 Software. The results of this research show that: (1) Price, service quality, location have a significant effect on tourist satisfaction at the Kandi Sawahlunto Animal Park. (2) Price, service quality, location, tourist satisfaction have a significant effect on revisit intention to the Kandi Sawahlunto Animal Park. (3) Price, service quality, location have a significant effect on revisit intention to visit with tourist satisfaction as an intervening variable at the Kandi Sawahlunto Animal Park.

The influence of complaint handling, security and e-service quality on user loyalty e-wallet DANA among college students in Padang City

Muhammad Aditya Fajar — 2024-03-31

This research was conducted with the aim of analyzing and determining the influence of Complaint Handling, Security and E-Service Quality on User Loyalty among Students in Padang City. The type of research carried out is quantitative research. The population of this research is students who live in Padang City with a sample size of 150 respondents. In this research, analysis was carried out using SPSS with SPSS 27. The result of this research showed that (1) Complaint Handling had a positive and significant effect on E-Wallet Dana User Loyalty, (2) Security had a positive and significant effect on E-Wallet Dana User Loyalty, (3) E-service Quality has a negative effect on E-Wallet Dana User Loyalty.