The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation
Keywords:
Online Customer Shopping Experience, Online Impulsive Buying, Attitudinal Loyalty, Self Control
Abstract
The purpose of this study was to analyze the effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. The sampling technique for this research uses purposive sampling. The sample in this study amounted to 180 respondents. Data was collected through online distribution of questionnaires and analyzed using SmartPLS software. The results of this research reveal that (1) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying (2) Online Customer Shopping Experience has a positive and significant effect on Attitudinal Loyalty (3) Attitudinal Loyalty has a positive and significant effect on Online Impulsive Buying (4) Online Customer Shopping Experience has a positive and significant effect on Online Impulsive Buying, mediated by Attitudinal Loyalty (5) Self-control negatively moderates the relationship between Attitudinal Loyalty and Online Impulsive Buying.
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References
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Srivastava, M., & Kaul, D. (2016). ELxploring thel link beltweleln customelr elxpelrielncel-loyalty-consumelr spelnd. Journal of Reltailing and Consumelr Selrvicels, 31, 277–286. https://doi.org/10.1016/j.jreltconselr.2016.04.009
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Vohs, K. D., & Fabelr, R. J. (2007). Spelnt relsourcels: Sellf-relgulatory relsourcel availability affelcts impulsel buying. Journal of Consumelr Relselarch, 33(4), 537–547. https://doi.org/10.1086/510228
Wu, I. L., Chiu, M. L., & Cheln, K. W. (2020). Delfining thel deltelrminants of onlinel impulsel buying through a shopping procelss of intelgrating pelrceliveld risk, elxpelctation-confirmation modell, and flow thelory issuels. Intelrnational Journal of Information Managelmelnt, 52(May 2019), 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099
Yim, M. Y. C. (2017). Wheln shoppelrs don’t havel elnough sellf-control relsourcels: applying thel strelngth modell of sellf-control. Journal of Consumelr Markelting, 34(4), 328–337. https://doi.org/10.1108/JCM-04-2016-1784
Zhang, M., & Shi, G. (2022). Consumelrs’ Impulsivel Buying Belhavior in Onlinel Shopping Baseld on thel Influelncel of Social Prelselncel. Computational Intellligelncel and Neluroscielncel, 2022. https://doi.org/10.1155/2022/6794729
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Baumelistelr, R. F. (2002). Purchasing, Impulsivel Belhavior, Consumelr. Journal of Consumelr Relselarch, Inc., 28(4), 670–676.
Belnneltt, R., & Rundlel-Thiellel, S. (2002). A comparison of attitudinal loyalty melasurelmelnt approachels. Journal of Brand Managelmelnt, 9(3), 193–209. https://doi.org/10.1057/palgravel.bm.2540069
Chaplin, J. P. (2006). Kamus Lelngkap Psikologi. PT Raja Grafindo Pelrselda.
Del Kelyselr, A., Velrlelyel, K., Lelmon, K. N., Keliningham, T. L., & Klaus, P. (2020). Moving thel Customelr ELxpelrielncel Fielld Forward: Introducing thel Touchpoints, Contelxt, Qualitiels (TCQ) Nomelnclaturel. Journal of Selrvicel Relselarch, 23(4), 433–455. https://doi.org/10.1177/1094670520928390
Gelntilel, C., Spillelr, N., & Noci, G. (2007). How to Sustain thel Customelr ELxpelrielncel:. An Ovelrvielw of ELxpelrielncel Componelnts that Co-crelatel Valuel With thel Customelr. ELuropelan Managelmelnt Journal, 25(5), 395–410. https://doi.org/10.1016/j.elmj.2007.08.005
Gulfraz, M. B., Sufyan, M., Mustak, M., Salmineln, J., & Srivastava, D. K. (2022). Undelrstanding Thel Impact of Onlinel Customelrs’ Shopping ELxpelrielncel on Onlinel Impulsivel Buying: A Study on Two Lelading EL-commelrcel Platforms. Journal of Reltailing and Consumelr Selrvicels, 68(March), 103000. https://doi.org/10.1016/j.jreltconselr.2022.103000
Hoffman, D. L., & Novak, T. P. (1996). Markelting in hypelrmeldia computelr-meldiateld elnvironmelnts: Concelptual foundations. Journal of Markelting, 60(3), 50–68. https://doi.org/10.2307/1251841
Jonels, T., & Taylor, S. F. (2007). Thel concelptual domain of selrvicel loyalty: How many dimelnsions? Journal of Selrvicels Markelting, 21(1), 36–51. https://doi.org/10.1108/08876040710726284
Kimiagari, S., & Asadi Malafel, N. S. (2021). Thel rolel of cognitivel and affelctivel relsponsels in thel rellationship beltweleln intelrnal and elxtelrnal stimuli on onlinel impulsel buying belhavior. Journal of Reltailing and Consumelr Selrvicels, 61(March), 102567. https://doi.org/10.1016/j.jreltconselr.2021.102567
Kuhn, EL. S. (2013). Delcision-making, Impulsivity and Sellf-control: Beltweleln-pelrson Delcision-making, Impulsivity and Sellf-control: Beltweleln-pelrson and Within-pelrson Preldictors of Risk-taking Belhavior and Within-pelrson Preldictors of Risk-taking Belhavior. https://scholarworks.uno.eldu/td
Kumar, V., & ’Relinarzts, W. (2006). Customelr Rellationship Managelmelnt: A Databaseld Approach. John Wilely and Sons.
Lohsel, T., & Kelmpelr, J. (2019). Onlinel Customelr Relvielws as Drivelr of Customelr Loyalty. ICIS. Corpus ID: 209149564.
Mia Kristanti, M. (n.d.). Thel 2 nd Widyagama National Confelrelncel on ELconomics and Businelss (WNCELB 2021) Univelrsitas Widyagama Malang ANALISIS PELNGARUH DIGITAL MARKELTING, ONLINEL CUSTOMELR ELXPELRIELNCEL QUALITY, EL-SELRVQUAL,TELRHADAP ONLINEL CUSTOMELR TRUST, ONLINEL CUSTOMELR RELVIELW RATING, D. http://publishing-widyagama.ac.id/eljournal-v2/indelx.php/WNCELB
Melyelr, C., & ’Schwagelr, A. (2017). Undelrstanding Customelr ELxpelrielncel. Harvard Businelss Relvielw.
Mo, Z., Li, Y.-F., & Fan, P. (2015). ELffelct of Onlinel Relvielws on Consumelr Purchasel Belhavior. Journal of Selrvicel Scielncel and Managelmelnt, 08(03), 419–424. https://doi.org/10.4236/jssm.2015.83043
Praptiani, S. (2013). Pelngaruh kontrol diri telrhadap agrelsivitas relmaja dalam melnghadapi konflik selbaya dan pelmaknaan gelndelr. Psychological Journal: Scielncel and Practicel, 1 N0 1. https://eljournal.umm.ac.id/indelx.php/pjsp/articlel/vielw/1340
Rahmawati, A., Sugandini, D., & Istanto, Y. (2021). Pelngaruh Customelr ELxpelrielncel Telrhadap Attitudel Loyalty Dan Belhavioral Loyalty Yang Dimeldiasi Olelh ELmotional ELxpelrielncel Pada Pelngguna Mobilel Application Shopelel (Studi Kasus Di Yogyakarta). JMBI UNSRAT (Jurnal Ilmiah Manajelmeln Bisnis Dan Inovasi Univelrsitas Sam Ratulangi)., 8(3), 879–900. https://doi.org/10.35794/jmbi.v8i3.36740
Rook, D. W., & Fishelr, R. J. (1995). Normativel Influelncels on Impulsivel Buying Belhavior.
Russelll-Belnneltt, R., McColl-Kelnneldy, J. R., & Cootel, L. V. (2007). Involvelmelnt, satisfaction, and brand loyalty in a small businelss selrvicels seltting. Journal of Businelss Relselarch, 60(12), 1253–1260. https://doi.org/10.1016/j.jbusrels.2007.05.001
Schiffman, L. G. L. L. K. (2007). Consumelr Belhavior.
Solomon, R. M., & Rabolt, J. N. (2009). Consumelr Belhavior : in Fashion. Prelnticel Hall.
Srivastava, M., & Kaul, D. (2016). ELxploring thel link beltweleln customelr elxpelrielncel-loyalty-consumelr spelnd. Journal of Reltailing and Consumelr Selrvicels, 31, 277–286. https://doi.org/10.1016/j.jreltconselr.2016.04.009
Sumarwan, U. (2011). Pelrilaku Konsumeln: Telori dan Pelnelrapannya dalam Pelmasaran. Ghalia Indonelsia.
Tangnely, J. P., ’Baumelistelr, R. F., & ’Boonel, A. L. (2004). High Sellf-Control Preldicts Good Adjustmelnt, Lelss Pathology, Belttelr Gradels, and Intelrpelrsonal Succelss. Journal of Pelrsonality. Blackwelll Publishing.
Velrmaat, S. C. (2007). Discovelring Computelrs Melnjelleljah Dunia (ELdisi 3). Salelmba Infotelk.
Vohs, K. D., & Fabelr, R. J. (2007). Spelnt relsourcels: Sellf-relgulatory relsourcel availability affelcts impulsel buying. Journal of Consumelr Relselarch, 33(4), 537–547. https://doi.org/10.1086/510228
Wu, I. L., Chiu, M. L., & Cheln, K. W. (2020). Delfining thel deltelrminants of onlinel impulsel buying through a shopping procelss of intelgrating pelrceliveld risk, elxpelctation-confirmation modell, and flow thelory issuels. Intelrnational Journal of Information Managelmelnt, 52(May 2019), 102099. https://doi.org/10.1016/j.ijinfomgt.2020.102099
Yim, M. Y. C. (2017). Wheln shoppelrs don’t havel elnough sellf-control relsourcels: applying thel strelngth modell of sellf-control. Journal of Consumelr Markelting, 34(4), 328–337. https://doi.org/10.1108/JCM-04-2016-1784
Zhang, M., & Shi, G. (2022). Consumelrs’ Impulsivel Buying Belhavior in Onlinel Shopping Baseld on thel Influelncel of Social Prelselncel. Computational Intellligelncel and Neluroscielncel, 2022. https://doi.org/10.1155/2022/6794729
Zhao, Y., Li, Y., Wang, N., Zhou, R., & Luo, X. (Robelrt). (2022). A Melta-Analysis of Onlinel Impulsivel Buying and thel Modelrating ELffelct of ELconomic Delvellopmelnt Lelvell. Information Systelms Frontielrs, 24(5), 1667–1688. https://doi.org/10.1007/s10796-021-10170-4
Published
2024-12-21
How to Cite
Defni, S. S., & Sari, A. Y. (2024). The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation. Marketing Management Studies, 4(4), 382-392. https://doi.org/10.24036/mms.v4i4.554
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Articles
