Vol. 4 No. 4 (2024): Marketing Management Studies

Articles

• The influence of halal tourism destination performance, memorable experience and perceived value on revisit intention of Sharia Eco-Parks Tankayo Malalo

  Muhamad Fauzan, Yunita Engriani

  352-360

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• The Influence of brand image, brand trust, and brand experience on brand loyalty

  Marsita Nesi, Yasri Yasri

  361-370

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• The influence of influencer marketing, and hedonic motivation on purchasing decisions on the Tiktok application in Padang City with fear of missing out (FoMo) as a mediating variable.

  Nadia Effita Suri, Whyosi Septrizola

  371-381

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• The effect of online customer shopping experience on online impulsive buying on Shopee : attitudinal loyalty as mediator and self control as moderation

  Siti Salma Defni, Astri Yuza Sari

  382-392

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• The effect of brand heritage on brand loyalty mediated by brand image and brand trust on the viva cosmetics brand in West Sumatera

  Nabila Aisyah, Susi Evanita

  393-406

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