The influence of financial risk, product risk, security risk, and psychological risk on online purchase intention of health products through Tokopedia application
Keywords:
Financial risk; product risk; security risk; psychological risk; online purchase intention
Abstract
This research examines the influencing factors Online Purchase Intention on health products in the Tokopedia application in Padang City, with a focus on roles Financial Risk, Product Risk, Security Risk, Psychological Risk. This research aims to determine the effect Financial Risk, Product Risk, Security Risk, Psychological Risk To Online Purchase Intention. The sample used was 140 respondents. Data is processed using SmartPLS and collected via online questionnaires. The research results show that (1) Financial Risk negative and significant effect on Online Purchase Intention. (2) Product Risk negative and insignificant effect. (3) Security Risk positive and insignificant effect. (4) Psychological Risk negative and significant effect on Online Purchase Intention.
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References
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Teo, T. S. (2002). Attitudes toward online shopping and the Internet. Behavior & Information Technology, 21(4), 259-271.
Toska, A., Zeqiri, J., Ramadani, V., & Ribeiro-Navarrete, S. (2022). Covid-19 and consumers’ online purchase intention among an older-aged group of Kosovo. International Journal of Emerging Markets, 18(12), 5921–5939. https://doi.org/10.1108/ijoem-12-2021-1875
Tian, K., & Ren, Y. (2009). The influence of perceived security on online purchase intention. Journal of Business Research, 62(6), 556-560.
Turan, A.H. (2011). Internet shopping: Factors affecting online purchase intention of Turkish consumers. European Journal of Social Sciences, 22(2), 254-263.
Ueltschy, L. C., Laroche, M., & Eggert, A. (2004). Cross-cultural perspectives of consumer perceptions of service quality in restaurants. Journal of Travel & Tourism Marketing, 16(1), 107-121.
Van Dat, T. (2020). Product risk perception and its impact on consumer online shopping behavior in Vietnam. Asian Journal of Business Research, 10(1), 23-37.
Youn, S. (2005). Teenagers’ perceptions of online privacy and coping behaviors: A risk-benefit appraisal approach. Journal of Broadcasting & Electronic Media, 49(1), 86-110.
Zheng, L., Favier, M., Huang, P. and Coat, F. (2012). Chinese consumer perceived risk and risk relievers in e-shopping for clothing, Journal of Electronic Commerce Research, Vol. 13 No. 13, pp. 262-263
Almousa, M. (2011), “Perceived risk in apparel online shopping: a multi-dimensional perspective”, CanadaSocial Science, Vol. 7 No.2, pp. 23-21.
Chang, H. H., & Tseng, Y. S. (2013). Research note: The influence of perceived risk on online purchase intention in the context of multiple product categories. Journal of Electronic Commerce Research, 14(3), 216-223.
Close, A. G., & Kukar-Kinney, M. (2010). Beyond buying: Motivations behind consumers' online shopping cart use. Journal of Business Research, 63(9-10), 986-992.
Dai, B., Forsythe, S., & Kwon, W.S. (2014). The impact of online shopping experience on risk perceptions and online purchase intentions: Does product category matter? International Journal of Retail & Distribution Management, 42(2), 113-134.
Databoks. (2024). Produk yang paling banyak dibeli di e-commerce dan toko fisik. Diakses dari Databoks.
Digimind. (2024). 10 Kategori terlaris Tokopedia. Diakses dari Digimind.id.
Featherman, M.S. and Pavlou, P.A. (2003), “Predicting e-services adoption: a perceived risk facets perspective”, International Journal of Human-Computer Studies, Vol. 59 No. 4, pp. 451-474.
Forsythe, S., & Shi, B. (2003). Consumer patronage and risk perceptions in internet shopping. Journal of Business Research, 56(11), 867-875.
Gefen, D. (2000). E-commerce: The role of familiarity and trust. Omega, 28(6), 725-737
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23
Granit, et al. (2000). Financial Risk dalam Konteks Transaksi Online. Journal of Consumer Studies, 58, 302-317.
Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L. (2006), Multivariate Data Analysis, 6th ed., Pearson Prentice Hall, NJ.
Jacoby, J., & Kaplan, L.B. (1972). The components of perceived risk. In Venkatesan, M. (Ed.), Proceedings of the Third Annual Conference of the Association for Consumer Research (pp. 382-393). Chicago, IL: Association for Consumer Research.
Kayworth, T. R., & Whitten, D. (2010). The effectiveness of information security governance structures in organizations. Decision Sciences, 41(4), 771-784.
Karnik, A. (2014). The impact of information security measures on perceived consumer risk in online transactions. International Journal of Business and Management, 9(11), 32-40.
Lee, S.P., Zainudin, M.Q.H., Bajir, A., & Awang, S.N.A. (2019). Examining the impact of financial risk on online purchase intention. Journal of Management and Research, 7(1), 45-56.
Leeraphong, A., & Mardjo, A. (2013). Trust and risk in purchase intention through online social network: A focus group study of Facebook in Thailand. Journal of Economics, Business and Management, 1(4), 314-318.
Martin, S. S., & Camarero, C. (2009). How perceived risk affects online buying. Online Information Review, 33(4), 629-654.
Masoud, E.Y. (2013), “The effect of perceived risk on online shopping in Jordan”, European Journal of Business and Management,Vol.5No.6,pp.76-87.
Meskaran, F., Ismail, Z. and Shanmugam, B. (2013), “Online purchase intention: effects of trust and security perception”, Australian Journal of Basic and Applied Sciences, Vol. 7 No. 6, pp. 307-315.
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A study of factors affecting online purchase intention: Towards the purchase intention model. Journal of Internet Banking and Commerce, 20(3), 1-19.
Pheng, D. H., Chen, L., & Wei, W. (2019). Analyzing the impact of financial and security risks on online purchase intention. International Journal of Information Management, 47, 121-132.
Popli, S., & Mishra, S. (2015). Risk perceptions and online shopping behavior: Insights from a developing economy. International Journal of Retail & Distribution Management, 43(2), 148-165.
Selamat, S. (2021). The role of perceived risk on online shopping behavior in emerging markets. Journal of Consumer Marketing, 38(5), 675-688.
Soltanpanah, H., Zailani, S., Iranmanesh, M., & Aziz, A. A. (2012). Factors influencing consumer purchase intention in online shopping. Journal of Internet Commerce, 11(4), 371-388.
Shaizatulaqma Kamalul Ariffin, Thenmoli Mohan, Yen-Nee Goh. (2018). Influence of consumers perceived risk on consumers online purchase intention, Journal of Research in Interactive Marketing, Vol. 12 Issue: 3, pp.309-327
Statista. (2024). Jumlah pengguna e-commerce di Indonesia dari tahun 2020 sampai 2029. Diakses dari Statista.com.
Stone, R.N. and Grønhaug, K. (1993). Perceived risk: further considerations forthe marketing discipline, European Journal of Marketing, Vol. 27 No. 3, pp. 39-50
Teo, T. S. (2002). Attitudes toward online shopping and the Internet. Behavior & Information Technology, 21(4), 259-271.
Toska, A., Zeqiri, J., Ramadani, V., & Ribeiro-Navarrete, S. (2022). Covid-19 and consumers’ online purchase intention among an older-aged group of Kosovo. International Journal of Emerging Markets, 18(12), 5921–5939. https://doi.org/10.1108/ijoem-12-2021-1875
Tian, K., & Ren, Y. (2009). The influence of perceived security on online purchase intention. Journal of Business Research, 62(6), 556-560.
Turan, A.H. (2011). Internet shopping: Factors affecting online purchase intention of Turkish consumers. European Journal of Social Sciences, 22(2), 254-263.
Ueltschy, L. C., Laroche, M., & Eggert, A. (2004). Cross-cultural perspectives of consumer perceptions of service quality in restaurants. Journal of Travel & Tourism Marketing, 16(1), 107-121.
Van Dat, T. (2020). Product risk perception and its impact on consumer online shopping behavior in Vietnam. Asian Journal of Business Research, 10(1), 23-37.
Youn, S. (2005). Teenagers’ perceptions of online privacy and coping behaviors: A risk-benefit appraisal approach. Journal of Broadcasting & Electronic Media, 49(1), 86-110.
Zheng, L., Favier, M., Huang, P. and Coat, F. (2012). Chinese consumer perceived risk and risk relievers in e-shopping for clothing, Journal of Electronic Commerce Research, Vol. 13 No. 13, pp. 262-263
Published
2025-07-08
How to Cite
Abidin, N., & Sari, A. Y. (2025). The influence of financial risk, product risk, security risk, and psychological risk on online purchase intention of health products through Tokopedia application . Marketing Management Studies, 5(2), 185-195. https://doi.org/10.24036/mms.v5i2.593
Section
Articles
