Vol. 5 No. 2 (2025): Marketing Management Studies

Articles

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  Brand image and perceived quality effects on Samsung Smartphone repurchase intention

  Tati Ayu Lestari, Terra Saptina Maulani

  117-128

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• Theory of planned behavior and Instagram influencer attitudes: effects on Generation Z fashion purchase intention

  Nadia Ramadani, Vidyarini Dwita

  129-141

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• Brand image, customer satisfaction, and loyalty in Mineral Water industry: a mediation analysis

  Muhammad Agra Yafi, Yunia Wardi

  142-152

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• The mediating effect of brand trust on social media marketing-brand loyalty relationship in Mineral Water industry

  Hafizhun Najib, Yasri Yasri

  153-162

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• The influence of electronic word of mouth (eWOM) via Instagram on repurchase intention The Influence of Electronic Word of Mouth (EWOM) on the Instagram Application on Repurchase Intention of Skintific products

  Salsabila Juita, Abror Abror

  163-175

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• The impact of brand ambassadors and brand personality on brand image through brand trust mediation: evidence from Indonesian Cosmetics industry

  Yesi Erma Cahyani Tardi, Whyosi Septrizola

  176-184

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• The influence of financial risk, product risk, security risk, and psychological risk on online purchase intention of health products through Tokopedia application

  Naufaldi Abidin, Astri Yuza Sari

  185-195

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