The influence of green perceived value, green perceived risk, and green trust on green repurchase intention on clodi (clothing diapers) Ningrat
Keywords:
Green perceived value; green perceived risk; green trust; green repurchase intention
Abstract
The purpose of this study is to analyze: (1) The effect of Green Perceived Value on Green Trust. (2) The Effect of Green Perceived Risk on Green Trust. (3) Effect of Green Trust on Green Repurchase Intention. (4) The Effect of Green Perceived Value on Green Repurchase Intention. (5) Effect of Green Perceived Risk on Green Repurchase Intention. The population in this study was Clodi Ningrat consumers in the city of Padang. The sampling technique in this study is purposive sampling with a total sample of 190 respondents in 2021. The analysis in this study uses SmartPLS 3.0. The results of this study are: (1) Green Perceived Value has a significant and positive effect on Green Trust. (2) Green Perceived Risk has a significant and negative effect on Green Trust. (3) Green Trust has a significant and positive effect on Green Repurchase Intention. (4) Green Perceived Value has a significant and positive effect on Green Repurchase Intention. (5) Green Perceived Risk has a significant and negative effect on Green Repurchase Intention.
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References
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Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
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Prakash, A. (2002). Policy and Managerial. Business Strategy and the Environmen, 297(11), 285–297.
Pratama, M. A. (2014). Pengaruh Green Perceived Value, Green Perceived Risk Dan Green Trust Terhadap Green Purchase Intention Lampu Philips LED di Surabaya M. Ashar Pratama. Jurnal Ilmiah Mahasiswa Universitas Surabaya, 3(1), 1–20.
Putra, I., & Suryani, A. (2015). Peran Green Trust Dalam Memediasi Green Perceived Value Terhadap Green Purchase Behavior Pada Produk Organik. E-Jurnal Manajemen Universitas Udayana, 4(10), 242884.
Rahardjo, F. A. (2015). The roles of green perceived value, green perceived risk, and green trust towards green purchase intention of inverter air conditioner in Surabaya. IBuss Management, 3(2), 252–260.
Ramadhona, M. (2019). Dilema Penggunaan Popok Sekali Pakai Bagi Ibu Muda. Buletin Jagaddhita, 1(1), 1–3. https://buletin.jagaddhita.org/id/publications/276149/dilema-penggunaan-popok-sekali-pakai-bagi-ibu-muda
Rizwan, M., Ahmad, S. U., & Mehboob, N. (2013). Enhancing the Green Purchase Intention Based on Green Marketing: an Empirical Study From Pakistan. Asian Journal of Empirical Research, 3(2), 208–219. http://aessweb.com/journal-detail.php?id=5004
Sudita, N. P. C. R., & Ekawati, N. W. (2018). Pengaruh Green Perceived Value Terhadap Green Repurchase Intention Yang Dimediasi Oleh Green Trust. E-Jurnal Manajemen Universitas Udayana, 7(11), 5846. https://doi.org/10.24843/ejmunud.2018.v07.i11.p02
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitati, Kualitatif, dan R&D. Alfabeta.
Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39(December 2017), 199–219. https://doi.org/10.1016/j.ijinfomgt.2017.12.008
Suryana, P., & Dasuki, E. S. (2013). Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang. Trikonomika, 12(2), 190. https://doi.org/10.23969/trikonomika.v12i2.479
Benaditta, L. V., & Ellyawati, J. (2015). Pengaruh Persepsi Nilai dan Resiko Terhadap Niat Beli: Pengujian Kepercayaan Sebagai Variabel Pemediasi (Studi pada Produk Ramah Linkungan). E-Journal.Uajy.Ac.Id.
Chen, L., Li, Y. Q., & Liu, C. H. (2019). How airline service quality determines the quantity of repurchase intention - Mediate and moderate effects of brand quality and perceived value. Journal of Air Transport Management, 75(November), 185–197. https://doi.org/10.1016/j.jairtraman.2018.11.002
Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307–319. https://doi.org/10.1007/s10551-009-0223-9
Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502–520. https://doi.org/10.1108/00251741211216250
Chen, Y. S., & Chang, C. H. (2013). Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. Journal of Business Ethics, 114(3), 489–500. https://doi.org/10.1007/s10551-012-1360-0
Cho, M., Bonn, M. A., & Kang, S. (2014). Wine attributes, perceived risk and online wine repurchase intention: The cross-level interaction effects of website quality. International Journal of Hospitality Management, 43, 108–120. https://doi.org/10.1016/j.ijhm.2014.09.002
Dewi, S., & Rastini, N. (2016). Peran Green Trust Memediasi Green Perceived Value Dan Green Perceived Risk Terhadap Green Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 5(12), 254866.
Djakasaputra, A., & Pramono, R. (2020). Green Perceived Risk, Green Viral Communication, Green Perceived Value Against Green Purchase Intention Through Green Satisfaction. Journal Industrial Engineering & Management Research( JIEMAR), 1(2), 2722–8878.
Fauziyah, D. (2019). Pengaruh Green Perceived Value Terhadap Green Repurchase Intention Yang Dimediasi Oleh Green Trust ( Studi Pada Konsumen Lush Fresh Handmade Cosmetics Di Kota Jakarta ).
Gil, M. T., & Jacob, J. (2018). The relationship between green perceived quality and green purchase intention: a three-path mediation approach using green satisfaction and green trust. International Journal of Business Innovation and Research, 15(3), 301–319. https://doi.org/10.1504/IJBIR.2018.089750
Halim, J., & Kempa, S. (2016). Pengaruh Green Perceived Value , Green Perceived Risk , Green Trust , Dan Perceived Price Terhadap Green Purchase Intention Produk Ac Low Watt Di Surabaya. AGORA Vol. 4, No. 1, 4(1), 404–413.
Irianto, A. (2016). Statistik (Konsep Dasaar, Aplikasi, dan Pengembangannya Edisi Keempat. Prenadamedia Group.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Prentice Hall.
Kubrowati, I., DH, A., & Yulianto, E. (2017). PENGARUH GREEN PERCEIVED VALUE, GREEN PERCEIVED RISK DAN GREEN TRUST TERHADAP GREEN PURCHASE INTENTIONS (Survei pada Pengunjung.The.Body.Shop di Mall Olympic Garden Malang. Jurnal Administrasi Bisnis S1 Universitas Brawijaya, 46(1), 84–93.
Kusdyah, I. (2012). Persepsi Harga, Persepsi Merek, Persepsi Nilai, dan Keinginan Pembelian Ulang jasa Klinik Kesehatan. Jurnal Manajemen Pemasaran, 7(1), 25–32. https://doi.org/10.9744/pemasaran.7.4.25-32
Lam, A. Y. C., Lau, M. M., & Cheung, R. (2016). Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products. Contemporary Management Research, 12(1), 47–60. https://doi.org/10.7903/cmr.13842
Mada, A. La, Hidayanti, I., & Yusuf, I. S. H. (2021). Efek Green Perceived Value dan Risk terhadap Green Repurchase Intention: Green Trust sebagai Pemediasi pada Pengguna Pertalite di Kota Ternate. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 4(3), 326–345. https://doi.org/10.31842/jurnalinobis.v4i3.187
Marthaliakirana, A. D. (2018). Education for Sustainable Development (Esd) Melalui Pemahaman Masyarakat Untuk Mengurangi Sampah Popok Sekali Pakai Dengan Menggunakan Popok Reuse. Florea : Jurnal Biologi Dan Pembelajarannya, 5(1), 29. https://doi.org/10.25273/florea.v5i1.2503
Pemayun, C., & Suasana, I. (2015). Peran Kepercayaan Dalam Memediasi Hubungan Antara Persepsi Nilai Dan Keputusan Pembelian Produk Hijau Herbalife Di Kota Denpasar. In E-Jurnal Manajemen Universitas Udayana (Vol. 4, Issue 12).
Prakash, A. (2002). Policy and Managerial. Business Strategy and the Environmen, 297(11), 285–297.
Pratama, M. A. (2014). Pengaruh Green Perceived Value, Green Perceived Risk Dan Green Trust Terhadap Green Purchase Intention Lampu Philips LED di Surabaya M. Ashar Pratama. Jurnal Ilmiah Mahasiswa Universitas Surabaya, 3(1), 1–20.
Putra, I., & Suryani, A. (2015). Peran Green Trust Dalam Memediasi Green Perceived Value Terhadap Green Purchase Behavior Pada Produk Organik. E-Jurnal Manajemen Universitas Udayana, 4(10), 242884.
Rahardjo, F. A. (2015). The roles of green perceived value, green perceived risk, and green trust towards green purchase intention of inverter air conditioner in Surabaya. IBuss Management, 3(2), 252–260.
Ramadhona, M. (2019). Dilema Penggunaan Popok Sekali Pakai Bagi Ibu Muda. Buletin Jagaddhita, 1(1), 1–3. https://buletin.jagaddhita.org/id/publications/276149/dilema-penggunaan-popok-sekali-pakai-bagi-ibu-muda
Rizwan, M., Ahmad, S. U., & Mehboob, N. (2013). Enhancing the Green Purchase Intention Based on Green Marketing: an Empirical Study From Pakistan. Asian Journal of Empirical Research, 3(2), 208–219. http://aessweb.com/journal-detail.php?id=5004
Sudita, N. P. C. R., & Ekawati, N. W. (2018). Pengaruh Green Perceived Value Terhadap Green Repurchase Intention Yang Dimediasi Oleh Green Trust. E-Jurnal Manajemen Universitas Udayana, 7(11), 5846. https://doi.org/10.24843/ejmunud.2018.v07.i11.p02
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitati, Kualitatif, dan R&D. Alfabeta.
Sullivan, Y. W., & Kim, D. J. (2018). Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, 39(December 2017), 199–219. https://doi.org/10.1016/j.ijinfomgt.2017.12.008
Suryana, P., & Dasuki, E. S. (2013). Analisis Faktor yang Mempengaruhi Keputusan Pembelian dan Implikasinya pada Minat Beli Ulang. Trikonomika, 12(2), 190. https://doi.org/10.23969/trikonomika.v12i2.479
Published
2022-03-31
How to Cite
Putri, P. H., & Rahmiati, R. (2022). The influence of green perceived value, green perceived risk, and green trust on green repurchase intention on clodi (clothing diapers) Ningrat . Marketing Management Studies, 2(1), 85-95. https://doi.org/10.24036/mms.v2i1.117
Section
Articles
