Vol. 2 No. 1 (2022): Marketing Management Studies

Articles

• The influence of perceived security and user mobility toward intention to use mobile payment Shopeepay with perceived usefulness as mediating variable

  Afif Muhammad Adventure, Yunita Engriani

  1-16

  • PDF

• The influence of product quality, service quality and trust on costumer loyality in Honda Scoopy brand motorcycles PT. Hayati Pratama Mandiri

  Andi Amri, Ramadhi

  17-26

  • PDF

• The role of perceived risk as moderating the relationship between behavioural intentions to E-Money users in Padang city: adoption of the UTAUT model 1

  Anisya Tri Wahyuni, Perengki Susanto

  27-35

  • PDF

• The effect of brand image and service quality on repurchase intention mediated by consumer destinations of Tangkelek distro in Bukittinggi city

  Azihil Hamdi, Thamrin Thamrin

  36-47

  • PDF

• Social media’s influence and service quality on purchasing decisions: a study of PT. Toyota Astra Finance

  Irdha Yusra, Rada Sri Rahayu

  48-58

  • PDF

• The effect of electonic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit on Kinantan wildlife and culture tourism object at Bukittinggi

  Maratul Khairani Pardila, Abror Abror

  59-74

  • PDF

• The Influence of attitude toward behavior, subjective norm, and perceived behavior control on entrepreneurial intentions with self confidence as a mediation variable

  Paskalis Aditya Putra, Firman Firman

  75-84

  • PDF

• The influence of green perceived value, green perceived risk, and green trust on green repurchase intention on clodi (clothing diapers) Ningrat

  Pertiwi Harly Putri, Rahmiati Rahmiati

  85-95

  • PDF

• The effect of online behavioural advertising, hedonic shopping, dan shopping lifestyle on impluse buying purchase on Tokopedia

  Muhammad Sulthan al Thoriq, Vidyarini Dwita

  96-105

  • PDF