The effect of electonic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit on Kinantan wildlife and culture tourism object at Bukittinggi
Keywords:
Intention to visit; electronic word of mouth; destination social responsibility; destination image; destination trust
Abstract
The purpose of this study was to analyze: the effect of electronic word of mouth, destination social responsibility, destination image, and destination trust on the intention to visit the Kinantan Cultural and Wildlife Park tourism object, Bukittinggi city. The method used is quantitative. The population of this study were all domestic tourists in West Sumatra who had never visited the Kinantan Cultural and Wildlife Park in Bukittinggi City. The sample of this study was 280 people. This study uses Structural Equation Model (SEM) analysis as a data analysis tool. The results showed that: (1) Electronic Word of Mouth had a significant effect on Destination Image, (2) Electronic Word of Mouth had a significant effect on Destination Trust, (3) Destination Social Responsibility had a significant effect on Destination Image, (4) Destination Social Responsibility had a significant effect on significant effect on Destination Trust, (5) Destination Image has a significant effect on Destination Trust, (6) Destination Image has a significant effect on Intention to Visit, (7) Destination Trust has a significant effect on Intention to Visit.
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References
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Su, L., & Swanson, S. R. (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, 60, 308–321. https://doi.org/10.1016/j.tourman.2016.12.011
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Tabrani, M., & Djalil, M. A. (2016). The effect of corporate reputation on commitment, trust, and loyalty and its impact on customer behavior of Garuda Indonesia Airline Passengers in Banda Aceh, Indonesia. International Institute of Social and Economic Sciences. https://doi.org/https://doi.org/10.20472/IAC.2016.025.056
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188. https://doi.org/10.1016/j.tourman.2009.02.016
Yazin, B., & Bozbay, Z. (2011). The impact of corporate reputation on customer trust. Corporate and Marketing Communications.
Yu, C. C. (2010). Factors that influence international fans’ intention to travel to the United States for sport tourism. Journal of Sport and Tourism, 15(2), 111–137. https://doi.org/10.1080/14775085.2010.498249
Abubakar, Abubakar Mohammed, & Ilkan, M. (2016). Impact of online WOM on destination trust and intention to travel: A medical tourism perspective. Journal of Destination Marketing and Management, 5(3), 192–201. https://doi.org/10.1016/j.jdmm.2015.12.005
Chen, Y., Shang, R., & Li, M. (2014). Computers in Human Behavior The effects of perceived relevance of travel blogs ’ content on the behavioral intention to visit a tourist destination. Computers in Human Behavior, 30, 787–799. https://doi.org/10.1016/j.chb.2013.05.019
Chi, C. G. Q., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29(4), 624–636. https://doi.org/10.1016/j.tourman.2007.06.007
Çoban, S. (2012). The Effects of the Image of Destination on Tourist Satisfaction and Loyalty : The Case of Cappadocia. 29(2), 222–232.
Diposumarto, N. S., Purwanto, W., & Ramdan, I. (2015). Analysis of Tourism Destination Image and Promotion through Social Media Towards Purchasing Decision for Bali Tourism Product by Foreign Tourist. Mediterranean Journal of Social Sciences, 6(5), 175–182. https://doi.org/10.5901/mjss.2015.v6n5s5p175
Hair. (2010). Multivariate Data Analysis. Pearson.
Han, H., & Sean, S. (2015). Customer retention in the medical tourism industry : Impact of quality , satisfaction, trust, and price reasonableness. Tourism Management, 46, 20–29. https://doi.org/10.1016/j.tourman.2014.06.003
Hanlan, J., & Kelly, S. (2005). Image formation, information sources and an iconic Australian tourist destination. Journal of Vacation Marketing, 11 (2), 163–177. https://doi.org/10.1177/1356766705052573
Hassan, S. B., & Soliman, M. (2021). COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal. Journal of Destination Marketing and Management, 19(May 2020), 100495. https://doi.org/10.1016/j.jdmm.2020.100495
Hennig-thurau, T., Eifler, V., Hennig-thurau, T., Gwinner, K. P., & Gremler, D. D. (2004). Electronic Word of Mouth Via Consumer Opinion Platfroms : What Motivates Consumers to Articulate Themeselves on The Internet? Journal of Interactive Marketing, 18(1). https://doi.org/10.1002/dir.10073
Jalilvand, M. R., Nasrolahi Vosta, L., Kazemi Mahyari, H., & Khazaei Pool, J. (2017). Social responsibility influence on customer trust in hotels: mediating effects of reputation and word-of-mouth. Tourism Review, 72(1), 1–14. https://doi.org/10.1108/TR-09-2016-0037
Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732–742. https://doi.org/10.1016/j.indmarman.2008.02.005
Kim, S., & Kim, D. (2016). The impacts of corporate social responsibility , service quality , and transparency on relationship quality and customer loyalty in the hotel industry. Asian Journal of Sustainability and Social Responsibility, 1997, 1–17. https://doi.org/10.1186/s41180-016-0004-1
Kim, S., & Kim, D. (2017). Antecedents of Corporate Reputation in the Hotel Industry : The Moderating Role of Transparency. 1–15. https://doi.org/10.3390/su9060951
Kotler, P., & Kelle, K. L. (2009). Manajemen Pemasaran (13th ed.). Erlangga.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. 29, 458–468. https://doi.org/10.1016/j.tourman.2007.05.011
Lu, L. L. C., Lin, L., & Lu, C. (2011). The influence of corporate image , relationship marketing , and trust on purchase intention : the moderating effects of word-of-mouth. https://doi.org/10.1108/16605371011083503
Marinao Artigas, E., Yrigoyen, C. C., Moraga, E. T., & Villalón, C. B. (2017). Determinants of trust towards tourist destinations. Journal of Destination Marketing and Management, 6(4), 327–334. https://doi.org/10.1016/j.jdmm.2017.03.003
Ozdora, E., Ann, M., & Atakan, S. (2015). Corporate social responsibility and CSR fit as predictors of corporate reputation : A global perspective. Public Relations Review, 10–12. https://doi.org/10.1016/j.pubrev.2015.11.004
Pitana, I. G., & Diarta, I. K. S. (2009). Pengantar Ilmu Pariwisata (1st ed.). Andi.
Qu, H., Hyunjung, L., & Hyunjung, H. (2011). A model of destination branding : Integrating the concepts of the branding and destination image. Tourism Management, 32(3), 465–476. https://doi.org/10.1016/j.tourman.2010.03.014
Reza Jalilvand, M., Samiei, N., Dini, B., & Yaghoubi Manzari, P. (2012). Examining the structural relationships of electronic word of mouth, destination image, tourist attitude toward destination and travel intention: An integrated approach. Journal of Destination Marketing and Management, 1(1–2), 134–143. https://doi.org/10.1016/j.jdmm.2012.10.001
Samuel, H., & Lianto, A. S. (2014). Analisis e-WOM, Brand Image, Brand Trust dan Minat Beli Produk Smartphone di Surabaya. Manajemen Pemasaran, 8.
Su, L., Gong, Q., & Huang, Y. (2020). How do destination social responsibility strategies affect tourists’ intention to visit? An attribution theory perspective. Journal of Retailing and Consumer Services, 54(November 2019), 102023. https://doi.org/10.1016/j.jretconser.2019.102023
Su, L., & Swanson, S. R. (2017). The effect of destination social responsibility on tourist environmentally responsible behavior: Compared analysis of first-time and repeat tourists. Tourism Management, 60, 308–321. https://doi.org/10.1016/j.tourman.2016.12.011
Sugiyono. (2011). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Tabrani, M., & Djalil, M. A. (2016). The effect of corporate reputation on commitment, trust, and loyalty and its impact on customer behavior of Garuda Indonesia Airline Passengers in Banda Aceh, Indonesia. International Institute of Social and Economic Sciences. https://doi.org/https://doi.org/10.20472/IAC.2016.025.056
Xiang, Z., & Gretzel, U. (2010). Role of social media in online travel information search. Tourism Management, 31(2), 179–188. https://doi.org/10.1016/j.tourman.2009.02.016
Yazin, B., & Bozbay, Z. (2011). The impact of corporate reputation on customer trust. Corporate and Marketing Communications.
Yu, C. C. (2010). Factors that influence international fans’ intention to travel to the United States for sport tourism. Journal of Sport and Tourism, 15(2), 111–137. https://doi.org/10.1080/14775085.2010.498249
Published
2022-03-31
How to Cite
Pardila, M. K., & Abror, A. (2022). The effect of electonic word of mouth, destination social responsibility, destination image, and destination trust on intention to visit on Kinantan wildlife and culture tourism object at Bukittinggi. Marketing Management Studies, 2(1), 59-74. https://doi.org/10.24036/mms.v2i1.119
Section
Articles
