Effect of market orientation, entrepreneurial orientation and technology orientation on business performance
Keywords:
Performance; entrepreneurial orientation; market orientation; technology orientation
Abstract
The purpose of this study was to analyze the effect of entrepreneurial orientation, market orientation and technology orientation on business performance in the Bilih fish business of Danau Singkarak Kenagarian Guguak Malalo. The population in this study were all business owners of Ikan Bilih Danau Singkarak Kenagarian Guguak Malalo. The number of samples in this study was obtained with a total sampling of 45 samples. The analysis technique used is multiple regression. The results of this study indicate that entrepreneurial orientation, market orientation and technology orientation have a significant influence on business performance in the Bilih Fish business of Danau Singkarak Kenagarian Guguak Malalo.
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References
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Kajalo, S., & Lindblom, A. (2015). Market orientation, entrepreneurial orientation and business performance among small retailers. International Journal of Retail & Distribution Management.
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Mata, BA., & Aliyu, M. . (2014). The Relationship Between Some Determinants Of SME Performance In Nigeria: A Qualitative Approach. European Journal of Business and Management, 6(2), 107–114.
Mattajang, Rio Shafariah, Hanuna and Edison Edison. 2016. “The Relationship between Entrepreneurship Orientation and MSME Growth: The Role of Capital Aspects and the Government as Moderator.” Journal of Management and Business Research (JRMB) Faculty of Economics UNIAT 1(1): 61–70.
Mirzaei, O., Micheels, ET, & Boecker, A. (2016). Product and marketing innovation in farm-based businesses: the role of entrepreneurial orientation and market orientation. International Food and Agribusiness Management Review, 19(1030-2016-83118), 99-130.
Na, YK, Kang, S., & Jeong, HY (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability, 11(3), 729.
Tham-Agyekum, E. K., Okorley, E. L., Kwarteng, J., Bakang, J. E. A., & Nimoh, F. (2021). Enhancing market orientation of cocoa farmers through farmer business schools: The Ghana cocobod experience. Asian Journal of Agriculture and Rural Development, 11(1), 129-138.
Thamrin, T., & Firma, M. (2019, April). The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp. 328-332). Atlantis Press.
Tutar, Hasan, Sima Nart, and Darsun Bingol. 2015. The Effects of Strategic Orientations on Innovation Capabilities and Market Performance: The Case of ASEM. Journal of International Strategic Management Conference, Procedia - Social and Behavioral Sciences 207, p. 709-719.
Cuevas-Vargas, H., Parga-Montoya, N., & Fernández-Escobedo, R. (2019). Effects of entrepreneurial orientation on business performance: The mediating role of customer satisfaction—A formative–Reflective model analysis. SAGE Open, 9(2), 2158244019859088.
Drumond, G., Ensor J., & Ashford, R. (2009). Strategic Marketing: Planning and Control (3rd ed .). Elsevier
Ebarefimia, S. (2017). Effects of Market Orientation Practices on Business Performance of Hotels in Nigeria. Proceedings of the International Conference on Marketing, Tourism & Hospitality, (April), 1–12.
Eggers, F., Kraus, S., Hughes., Laraway, S., & Snycerski, (2013), “Implications of customer and entrepreneurial orientations for SME growth”. Management Decisions, 51.3 (2013), pp. 524-546.
Farooq, R., & Vij, S. (2018). Linking entrepreneurial orientation and business performance: Mediating role of knowledge management orientation. Pacific Business Review International, 10(8), 174-183.
Ghani, SRW, & Rozaq, K. (2017, November). Pattern Analysis of Cluster and Market Orientation (Religious Tour Area of Gus Dur's Grave). In Proceedings of the International Conference on Green Technology (Vol. 8, No. 1, pp. 8-16).
Gumirlang, W., & Audita, N. (2012). Improving the Performance of Creative Industry SMEs through Entrepreneurship Development and Market Orientation: A Study on the Participation of Women Entrepreneurs in Moyudan District, Sleman Regency, Diy Province. Socio Humanities, 3(4), 27–39.
Halim, A. (2011). Investment Analysis. Jakarta: Salemba Empat.
Jassmy, BAK, & Bhaya, ZMA (2016). Strategic orientation and effects on organizational performance-Analytical study in real estate banks in Al-Dewaniya Province. Challenges of Modern Management, 200-212.
Kajalo, S., & Lindblom, A. (2015). Market orientation, entrepreneurial orientation and business performance among small retailers. International Journal of Retail & Distribution Management.
Kumar. V, Eli Jones, Rajkumar Venkatesan, & Robert P. Leone. (2011). Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing ?.Journal of Marketing.Vol. 75.
Mata, BA., & Aliyu, M. . (2014). The Relationship Between Some Determinants Of SME Performance In Nigeria: A Qualitative Approach. European Journal of Business and Management, 6(2), 107–114.
Mattajang, Rio Shafariah, Hanuna and Edison Edison. 2016. “The Relationship between Entrepreneurship Orientation and MSME Growth: The Role of Capital Aspects and the Government as Moderator.” Journal of Management and Business Research (JRMB) Faculty of Economics UNIAT 1(1): 61–70.
Mirzaei, O., Micheels, ET, & Boecker, A. (2016). Product and marketing innovation in farm-based businesses: the role of entrepreneurial orientation and market orientation. International Food and Agribusiness Management Review, 19(1030-2016-83118), 99-130.
Na, YK, Kang, S., & Jeong, HY (2019). The effect of market orientation on performance of sharing economy business: Focusing on marketing innovation and sustainable competitive advantage. Sustainability, 11(3), 729.
Tham-Agyekum, E. K., Okorley, E. L., Kwarteng, J., Bakang, J. E. A., & Nimoh, F. (2021). Enhancing market orientation of cocoa farmers through farmer business schools: The Ghana cocobod experience. Asian Journal of Agriculture and Rural Development, 11(1), 129-138.
Thamrin, T., & Firma, M. (2019, April). The Influence of Market Orientation and Learning Orientation to Innovation of Kerupuk, Keripik, and Peyek in Padang City. In 2nd Padang International Conference on Education, Economics, Business and Accounting (PICEEBA-2 2018) (pp. 328-332). Atlantis Press.
Tutar, Hasan, Sima Nart, and Darsun Bingol. 2015. The Effects of Strategic Orientations on Innovation Capabilities and Market Performance: The Case of ASEM. Journal of International Strategic Management Conference, Procedia - Social and Behavioral Sciences 207, p. 709-719.
Published
2022-06-29
How to Cite
Permata Sari, I., & Thamrin, T. (2022). Effect of market orientation, entrepreneurial orientation and technology orientation on business performance. Marketing Management Studies, 2(2), 117-126. https://doi.org/10.24036/mms.v2i2.286
Section
Articles
