Vol. 2 No. 2 (2022): Marketing Management Studies

Articles

• The influence of experiential marketing and brand commitment on repurchase intention with satisfaction as intervening variables

  Seski Nadila Arani, Yunita Engriani

  106-116

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• Effect of market orientation, entrepreneurial orientation and technology orientation on business performance

  Indah Permata Sari, Thamrin Thamrin

  117-126

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• Effect of brand personality on brand loyalty on Converse brand shoes with brand love as a mediation variable

  Latifa Putri Anggina, Dina Patrisia

  127-139

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• Children educational policy purchase decision among consumers in Lagos, Nigeria: awareness, trust and socio-economic status as influencing factors

  Ajibola Abdulrahamon Ishola, Akeem Adekunle Kenku, Muhibat Ayoni Oladimeji-Araoye

  140-151

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• The impact of online marketing influencers on consumer purchase decisions

  Rika Alis Handayani, Gugyh Susandy

  152-165

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• The effect of social media usage on sustainable purchasing attitude with drive for environmental responsibility as a mediation variable

  Lidya Hamdani Putri, Perengki Susanto

  166-179

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• Tiktok as social media marketing and the impact on purchase decisions

  Clara Dwi Heska Fortuna

  180-190

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• The influence of percieved value and percieved quality on revisit intention with satisfaction as a mediating variable

  Adelya Asidiqhi, Yasri Yasri

  191-203

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• The effect of experiential quality, experiential value and image in increasing experiential satisfaction and revisit intention

  Herru Sugandi, Vidyarini Dwita

  204-216

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