The influence of perceived usefulness, perceived ease of use and trust on intention reuse of Go-pay
Keywords:
Intention Reuse, Perceived Usefulness, Perceived Ease Of Use, Trust
Abstract
This purpose of this research was to analyze: the effect of perceived usefulness, perceived ease of use and trust on intention reuse of Go-Pay e-wallet in the city of Padang. The method used in this research is quantitative. The population in this research are all people who live in the city of Padang. The sample in this research is 190 people. This research used the Structural Equation Model (SEM) analysis technique using SmartPLS 3.0 software for data analysis. The results of this research show that : (1) perceived usefulness has a significant on intention reuse (2) perceived ease of use has a significant on intention reuse (3) trust has a significant on intention reuse.
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References
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Narahdita, A. P., Aisjah, S., & Kusniyah, N. (2020). Trust and Perceived Benefit As Antecedents of Reuse Intention in Mobile Payment Services. Jurnal Aplikasi Manajemen, 18(4), 682–691. https://doi.org/10.21776/ub.jam.2020.018.04.07
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Sandy, E., & Firdausy, C. M. (2021). Pengaruh Perceived Usefulness, Perceived Ease of Use dan Trust terhadap Minat Konsumen dalam Penggunaan Ulang Go-Pay di Kota Jakarta. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5(1), 22. https://doi.org/10.24912/jmbk.v5i1.10275
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Sikri, A., Dalal, S., Singh, N. ., & Le, D.-N. (2019). Mapping of e-Wallets With Features. Cyber Security in Parallel and Distributed Computing, 245–261. https://doi.org/10.1002/9781119488330.ch16
Susilo, A. Z., Iksan Prabowo, M., Taman, A., Pustikaningsih, A., & Samlawi, A. (2019). A comparative study of factors affecting user acceptance of go-pay and OVo as a feature of Fintech application. Procedia Computer Science, 161, 876–884. https://doi.org/10.1016/j.procs.2019.11.195
Wijayanthi, I. M. (2019). Behavioral Intention of Young Consumers Towards E-Wallet Adoption: an Empirical Study Among Indonesian Users. Russian Journal of Agricultural and Socio-Economic Sciences, 85(1), 79–93. https://doi.org/10.18551/rjoas.2019-01.09
Yu, L., Cao, X., Liu, Z., Gong, M., & Adeel, L. (2016). Understanding mobile payment users’ continuance intention : a trust transfer perspective.
Ariana, R. R., Hufron, M., & Basalamah, M. R. (2020). Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Manfaat Terhadap Minat Menggunakan Ulang Uang Elektronik Ovo Dengan Brand Awareness Sebagai Variabel Intervening. Journal of Chemical Information and Modeling, 53(9), 21–25. http://www.elsevier.com/locate/scp
Bagla, R. K., & Sancheti, V. (2018). Gaps in customer satisfaction with digital wallets: challenge for sustainability. Journal of Management Development, 37(6), 442–451. https://doi.org/10.1108/JMD-04-2017-0144
Bank Indonesia. (2021). Nilai Transaksi E-Money Beredar di Indonesia Tahun 2015-2021.
Boku. (2021). Mobile Wallets Report 2021. Mobile Wallets. https://www.boku.com
Chin, W. W. (1998). Commentary: Issues and Opinion on Structural Equation Modeling. MIS Quarterly, 22(1), vii–xvi. http://www.jstor.org/stable/249674
Curvelo, I. C. G., Watanabe, E. A. de M., & Alfinito, S. (2019). Purchase intention of organic food under the influence of attributes, consumer trust and perceived value. Revista de Gestão, 26(3), 198–211. https://doi.org/10.1108/rege-01-2018-0010
Hamid, A. A., Razak, F. Z. A., Bakar, A. A., & Abdullah, W. S. W. (2016). The Effects of Perceived Usefulness and Perceived Ease of Use on Continuance Intention to Use E-Government. Procedia Economics and Finance, 35(October 2015), 644–649. https://doi.org/10.1016/s2212-5671(16)00079-4
Indarsin, T., & Ali, H. (2017). Attitude toward Using m-Commerce: The Analysis of Perceived Usefulness Perceived Ease of Use, and Perceived Trust: Case Study in Ikens Wholesale Trade, Jakarta – Indonesia. Saudi Journal of Business and Management Studies, 2(11), 995-1007. https://doi.org/10.21276/sjbms.2017.2.11.7
Iprice. (2021). Siapa Aplikasi E-wallet dengan Pengguna Terbanyak di Indonesia? Iprice.Co.Id. https://iprice.co.id/trend/insights/e-wallet-terbaik-di-indonesia/
Ipsos. (2020). Indonesia “The Next Cashless Society.” Www.Ipsos.Com, 1–24. https://www.ipsos.com/en-id/ipsos-marketing-summit-indonesia-next-cashless-society
Killa, N. (2021). Q-Series: The next two billion in India and ASEAN are going digital – Who wins? UBS Evidence Lab. https://www.ubs.com/global/en/investment-bank/in-focus/2021/q-series-two-billion.html
Kumar, A., Adlakaha, A., & Mukherjee, K. (2018). The effect of perceived security and grievance redressal on continuance intention to use M-wallets in a developing country. International Journal of Bank Marketing, 36(7), 1170–1189. https://doi.org/10.1108/IJBM-04-2017-0077
Lestari, I., & Hamid, R. S. (2020). Analisis Tingkat Kepercayaan Dan Kepuasan Pelanggan Terhadap Niat Untuk Menggunakan Kembali Layanan Transportasi Online Di Era Pandemi Covid-19. Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen Dan Akuntansi, 9(1), 27–35. https://doi.org/10.35906/je001.v9i1.482
Michael Humbani. (2018). Consumers ’ Adoption and Continuance Intention To Use Mobile Payment Services. Department of Marketing Management, University of Pretoria, 1–187.
Narahdita, A. P., Aisjah, S., & Kusniyah, N. (2020). Trust and Perceived Benefit As Antecedents of Reuse Intention in Mobile Payment Services. Jurnal Aplikasi Manajemen, 18(4), 682–691. https://doi.org/10.21776/ub.jam.2020.018.04.07
Nguyen, T. D., & Huynh, P. A. (2018). The roles of perceived risk and trust on E–payment adoption. Studies in Computational Intelligence, 760, 926–940. https://doi.org/10.1007/978-3-319-73150-6_68
Purba, M., Samsir, & Arifin, K. (2020). Pengaruh persepsi kemudahan penggunaan, persepsi manfaat dan kepercayaan terhadap kepuasan dan niat menggunakan kembali aplikasi ovo pada mahasiswa pascasarjana universitas riau. Jurnal Tepak Manajemen Bisnis, XII(1), 151–170. https://jtmb.ejournal.unri.ac.id/index.php/JTMB/article/download/7857/6788
Sandy, E., & Firdausy, C. M. (2021). Pengaruh Perceived Usefulness, Perceived Ease of Use dan Trust terhadap Minat Konsumen dalam Penggunaan Ulang Go-Pay di Kota Jakarta. Jurnal Manajemen Bisnis Dan Kewirausahaan, 5(1), 22. https://doi.org/10.24912/jmbk.v5i1.10275
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Sikri, A., Dalal, S., Singh, N. ., & Le, D.-N. (2019). Mapping of e-Wallets With Features. Cyber Security in Parallel and Distributed Computing, 245–261. https://doi.org/10.1002/9781119488330.ch16
Susilo, A. Z., Iksan Prabowo, M., Taman, A., Pustikaningsih, A., & Samlawi, A. (2019). A comparative study of factors affecting user acceptance of go-pay and OVo as a feature of Fintech application. Procedia Computer Science, 161, 876–884. https://doi.org/10.1016/j.procs.2019.11.195
Wijayanthi, I. M. (2019). Behavioral Intention of Young Consumers Towards E-Wallet Adoption: an Empirical Study Among Indonesian Users. Russian Journal of Agricultural and Socio-Economic Sciences, 85(1), 79–93. https://doi.org/10.18551/rjoas.2019-01.09
Yu, L., Cao, X., Liu, Z., Gong, M., & Adeel, L. (2016). Understanding mobile payment users’ continuance intention : a trust transfer perspective.
Published
2023-03-31
How to Cite
Lorenza Sairaga, A., & Maulana, A. (2023). The influence of perceived usefulness, perceived ease of use and trust on intention reuse of Go-pay . Marketing Management Studies, 3(1), 65-73. https://doi.org/10.24036/mms.v3i1.338
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Articles
