Vol. 3 No. 1 (2023): Marketing Management Studies

Articles

• The effect of instagram's social media dimensions on purchase intention in compass shoe products with brand equity as mediation in Indonesia

  Rijalul Arsyad, Erni Masdupi

  1-17

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• The effect of electronic word of mouth, brand image and trust on online purchase intention through social media

  Tri Tata Wilia, Gesit Thabrani

  18-30

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• The influence of social media marketing and brand trust to purchase intention

  Dhea Fitriani Nur Hamidah, Terra Saptina Maulani

  31-40

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• The effect of trust, perceived risk and satisfaction on the repurchase intention of Shopee application users

  Adella Cunrawasih, Awisal Fasyni

  41-52

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• The effect of social media marketing (SMM) on brand loyalty with brand trust and brand equity as mediation

  Dani Admi, Perengki Susanto

  53-64

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• The influence of perceived usefulness, perceived ease of use and trust on intention reuse of Go-pay

  Andre Lorenza Sairaga, Arief Maulana

  65-73

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• The Effect of Marketing Mix on Revisit Intention at Sijunjung Traditional Village Tourism Destinations

  Arfan Zaky Wiadri, Susi Evanita

  74-82

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• Influence of satisfaction and brand trust on brand loyalty in Rimbun Coffee: brand love as moderating

  Daffa Akhila, Thamrin Thamrin

  83-89

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• The influence of entrepreneurial orientation and market orientation on SME business performance

  Dini Abshar, Whyosi Septrizola

  90-99

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