Influence of green purchase intent on Love Beauty and Planet items in Padang City: green perceived value, green perceived risk, and green trust
Keywords:
Green Perceived Value, Green Perceived Risk, Green Trust, Green Purchase Intention, Green Marketing
Abstract
This study aims to determine whether there is an influence of green perceived value, green perceived risk and green trust on green purchase intention on love beauty and planet products in the city of Padang. The sample selection in this study used a non-purposive sampling technique and the data used in this study were primary data obtained from distributing questionnaires to 180 respondents. There are two types of data analysis techniques in this study, namely descriptive statistical analysis and inferential statistical analysis as well as hypothesis testing using SPSS 20. As a result the research states that (1) green perceived value has a positive and significant effect on green purchase intention (2) green perceived risk has a negative effect and not significant to green purchase intention, (3) green trust has a positive and significant effect on green purchase intention, (4) green perceived value, green perceived risk, and green trust simultaneously have a positive and significant effect on green purchase intention.
Downloads
Download data is not yet available.
References
Ardilanto, El., & Alil, A. (2019). Volumel 1, Nomor 1, 2019. 1, 140–170.
Ardilanto, El., & Alil, A. (2019). Volumel 1, Nomor 1, 2019. 1, 140–170.
Cheln, Y. S., & Chang, C. H. (2012). Elnhancel greleln purchasel ilntelntilons: Thel rolels of greleln pelrcelilveld valuel, greleln pelrcelilveld rilsk, and greleln trust. Managelmelnt Delcilsilon, 50(3), 502–520. https://doil.org/10.1108/00251741211216250
Damayantil, El., & Nuvrilasaril, A. (2021). PElNGARUH GRElElN PACKAGIlNG , GRElElN ADVElRTIlSIlNG , GRElElN PElRCElIlVElD VALUEl , DAN BRAND IlMAGEl TElRHADAP KElPUTUSAN PElMBElLIlAN KONSUMElN THEl BODY SHOP. 6(2), 385–404.
Delwil. (2019). HUBUNGAN GRElElN PElRCIlElVElD VALUEl, GRElElN BRAND IlMAGEl, DAN GRElElN TRUST TElRHADAP GRElElN PURCHASEl IlNTElNTIlON. 15(1), 19–29.
Filrmansah, L. N., Wellsa, H., & Nilngrum, N. K. (2021). Pelngaruh greleln brand ilmagel, greleln satilsfactilon, dan greleln trust telrhadap greleln loyalty. Akuntabell, 18(4), 834–839. https://doil.org/10.30872/jakt.v18il4.10279
Halilm, J., & Kelmpa, S. (2016). Pelngaruh Greleln Pelrcelilveld Valuel , Greleln Pelrcelilveld Rilsk , Greleln Trust , Dan Pelrcelilveld Prilcel Telrhadap Greleln Purchasel Ilntelntilon Produk Ac Low Watt Dil Surabaya. AGORA Vol. 4, No. 1, 4(1), 404–413.
Krelsno&Wahyono. (2019). Thel Ilnfluelncel Of Greleln Pelrcelilveld Valuel, Rilsk And Qualilty Toward Greleln Purchasel Ilntelntilon Through Greleln Trust. Managelmelnt Analysils Journal, 8(1), 79–89.
Laylil. (2017). Pelngaruh Greleln Pelrcelilveld Valuel, Greleln Pelrcelilveld Rilsk Telrhadap Greleln Purchasel Ilntelntilon Delngan Greleln Trust Selbagail Varilablel Ilntelrvelnilng (Studil Kasus Dil Thel Body Shop Dil transmart Malang). منشورات جامعة دمشق, 1999(Delcelmbelr), 1–6.
Melillilsa, M. (2020). Kontrilbusil Greleln Pelrcelilveld Valuel, Greleln Pelrcelilveld Rilsk, Greleln Trust, dan Greleln Awarelnelss dalam Melnilngkatkan Greleln Phurchasel Ilntelntilon. Jurnal Ilnspilrasil Bilsnils Dan Manajelmeln, 4(1), 31. https://doil.org/10.33603/jilbm.v4il1.3354
Pratama, M. A. (2019). Pelngaruh Greleln Pelrcelilveld Valuel, Greleln Pelrcelilveld Rilsk Dan Greleln Trust Telrhadap Greleln Purchasel Ilntelntilon Lampu Phillilps LElD dil Surabaya M. Ashar Pratama. Jurnal Illmilah Mahasilswa Unilvelrsiltas Surabaya, 3(1), 1–20.
Putra, K. D. S., & Rastilnil, N. M. (2017). PElNGARUH GRElElN PElRCElIlVElD VALUEl DAN GRElElN PElRCElIlVElD QUALIlTY TElRHADAP GRElElN SATIlSFACTIlON DAN GRElElN TRUST Fakultas Elkonomil dan Bilsnils Unilvelrsiltas Udayana , Balil , Ilndonelsila ABSTRAK PElNDAHULUAN Pelmanasan Global ( Global Warmilng ) melrupakan salah satu masalah. El-Jurnal Manajelmeln Unilvelrsiltas Udayana, 6(5), 2789–2816. https://ojs.unud.ac.ild/ilndelx.php/Manajelmeln/artilclel/vilelw/29856
Rilfaldo, A., & Wardil, Y. (2021). Markeltilng Managelmelnt Studilels. Markeltilng Managelmelnt, 2(1), 85–95. http://download.garuda.kelmdilkbud.go.ild/artilclel.php?artilclel=2354118%5C&val=22677%5C&tiltlel=Thel Thel ilnfluelncel of socilal meldila markeltilng on brand awarelnelss and brand ilmagel modelratilng elffelct of rellilgilosilty
Sudilta, N. P. C. R., & Elkawatil, N. W. (2018). Pelngaruh Greleln Pelrcelilveld Valuel Telrhadap Greleln Relpurchasel Ilntelntilon Yang Dilmeldilasil Olelh Greleln Trust. El-Jurnal Manajelmeln Unilvelrsiltas Udayana, 7(11), 5846. https://doil.org/10.24843/eljmunud.2018.v07.il11.p02
Suprapto, D. Y., & Elfelndil, El. (2018). Analilsils Meldilasil Greleln Trust Pada Purchasel Ilntelntilon Produk Greleln. Jurnal Sailns Pelmasaran Ilndonelsila (Ilndonelsilan Journal of Markeltilng Scilelncel), 16(3), 182. https://doil.org/10.14710/jspil.v16il3.182-194
Sugilyono. (2017). Meltodel Pelnelliltilan Kuantiltatilf, Kualiltatilf dan R&D.
Sugilyono. (2018). Meltodel Pelnelliltilan Kuantiltatilf, Kualiltatilf dan R&D.
Tarabilelh, S. M. Z. A. (2021). Thel ilmpact of grelelnwash practilcels ovelr greleln purchasel ilntelntilon: Thel meldilatilng elffelcts of greleln confusilon, Greleln pelrcelilveld rilsk, and greleln trust. Managelmelnt Scilelncel Lelttelrs, 11, 451–464. https://doil.org/10.5267/j.msl.2020.9.022
Unud, El. M. (2017). 33879-85-70248-1-10-20171128. 6(12), 6526–6560
Woo, El., & Kilm, Y. G. (2019). Consumelr attiltudels and buyilng belhavilor for greleln food products: From thel aspelct of greleln pelrcelilveld valuel (GPV). Briltilsh Food Journal, 121(2), 320–332. https://doil.org/10.1108/BFJ-01-2018-0027
Wiljaya, V. L., Sutanto, Y., & Silaputra, H. (2020). Pelngaruh Greleln Brand Ilmagel Telrhadap Relpurchasel Ilntelntilon Delngan Greleln Brand Satilsfactilon Dan Greleln Brand Trust Selbagail Meldilator Pada Starbucks Coffelel Surabaya. Jurnal Hospiltalilty Dan Manajelmeln Jasa, 8(2), 18–34.
Yahya, Y. (2022). Pelran Greleln Markeltilng, Greleln Brand Ilmagel Telrhadap Purchasel Ilntelntilon Delngan Greleln Trust Selbagail Varilabell Ilntelrvelnilng. Jurnal Illmilah Manajelmeln Dan Bilsnils (JIlMBils), 1(1), 17–38. https://doil.org/10.24034/jilmbils.v1il1.5131
Yunilta. (2020). PElNGARUH GRElElN BRAND IlMAGEl, ElCO – LABElL, DAN GRElElN PElRCElIlVElD QUALIlTY TElRHADAP GRElElN PURCHASEl IlNTElNTIlON MElLALUIl GRElElN TRUST. Jurnal Manajelmeln, 7(2), 124–137.
Ardilanto, El., & Alil, A. (2019). Volumel 1, Nomor 1, 2019. 1, 140–170.
Cheln, Y. S., & Chang, C. H. (2012). Elnhancel greleln purchasel ilntelntilons: Thel rolels of greleln pelrcelilveld valuel, greleln pelrcelilveld rilsk, and greleln trust. Managelmelnt Delcilsilon, 50(3), 502–520. https://doil.org/10.1108/00251741211216250
Damayantil, El., & Nuvrilasaril, A. (2021). PElNGARUH GRElElN PACKAGIlNG , GRElElN ADVElRTIlSIlNG , GRElElN PElRCElIlVElD VALUEl , DAN BRAND IlMAGEl TElRHADAP KElPUTUSAN PElMBElLIlAN KONSUMElN THEl BODY SHOP. 6(2), 385–404.
Delwil. (2019). HUBUNGAN GRElElN PElRCIlElVElD VALUEl, GRElElN BRAND IlMAGEl, DAN GRElElN TRUST TElRHADAP GRElElN PURCHASEl IlNTElNTIlON. 15(1), 19–29.
Filrmansah, L. N., Wellsa, H., & Nilngrum, N. K. (2021). Pelngaruh greleln brand ilmagel, greleln satilsfactilon, dan greleln trust telrhadap greleln loyalty. Akuntabell, 18(4), 834–839. https://doil.org/10.30872/jakt.v18il4.10279
Halilm, J., & Kelmpa, S. (2016). Pelngaruh Greleln Pelrcelilveld Valuel , Greleln Pelrcelilveld Rilsk , Greleln Trust , Dan Pelrcelilveld Prilcel Telrhadap Greleln Purchasel Ilntelntilon Produk Ac Low Watt Dil Surabaya. AGORA Vol. 4, No. 1, 4(1), 404–413.
Krelsno&Wahyono. (2019). Thel Ilnfluelncel Of Greleln Pelrcelilveld Valuel, Rilsk And Qualilty Toward Greleln Purchasel Ilntelntilon Through Greleln Trust. Managelmelnt Analysils Journal, 8(1), 79–89.
Laylil. (2017). Pelngaruh Greleln Pelrcelilveld Valuel, Greleln Pelrcelilveld Rilsk Telrhadap Greleln Purchasel Ilntelntilon Delngan Greleln Trust Selbagail Varilablel Ilntelrvelnilng (Studil Kasus Dil Thel Body Shop Dil transmart Malang). منشورات جامعة دمشق, 1999(Delcelmbelr), 1–6.
Melillilsa, M. (2020). Kontrilbusil Greleln Pelrcelilveld Valuel, Greleln Pelrcelilveld Rilsk, Greleln Trust, dan Greleln Awarelnelss dalam Melnilngkatkan Greleln Phurchasel Ilntelntilon. Jurnal Ilnspilrasil Bilsnils Dan Manajelmeln, 4(1), 31. https://doil.org/10.33603/jilbm.v4il1.3354
Pratama, M. A. (2019). Pelngaruh Greleln Pelrcelilveld Valuel, Greleln Pelrcelilveld Rilsk Dan Greleln Trust Telrhadap Greleln Purchasel Ilntelntilon Lampu Phillilps LElD dil Surabaya M. Ashar Pratama. Jurnal Illmilah Mahasilswa Unilvelrsiltas Surabaya, 3(1), 1–20.
Putra, K. D. S., & Rastilnil, N. M. (2017). PElNGARUH GRElElN PElRCElIlVElD VALUEl DAN GRElElN PElRCElIlVElD QUALIlTY TElRHADAP GRElElN SATIlSFACTIlON DAN GRElElN TRUST Fakultas Elkonomil dan Bilsnils Unilvelrsiltas Udayana , Balil , Ilndonelsila ABSTRAK PElNDAHULUAN Pelmanasan Global ( Global Warmilng ) melrupakan salah satu masalah. El-Jurnal Manajelmeln Unilvelrsiltas Udayana, 6(5), 2789–2816. https://ojs.unud.ac.ild/ilndelx.php/Manajelmeln/artilclel/vilelw/29856
Rilfaldo, A., & Wardil, Y. (2021). Markeltilng Managelmelnt Studilels. Markeltilng Managelmelnt, 2(1), 85–95. http://download.garuda.kelmdilkbud.go.ild/artilclel.php?artilclel=2354118%5C&val=22677%5C&tiltlel=Thel Thel ilnfluelncel of socilal meldila markeltilng on brand awarelnelss and brand ilmagel modelratilng elffelct of rellilgilosilty
Sudilta, N. P. C. R., & Elkawatil, N. W. (2018). Pelngaruh Greleln Pelrcelilveld Valuel Telrhadap Greleln Relpurchasel Ilntelntilon Yang Dilmeldilasil Olelh Greleln Trust. El-Jurnal Manajelmeln Unilvelrsiltas Udayana, 7(11), 5846. https://doil.org/10.24843/eljmunud.2018.v07.il11.p02
Suprapto, D. Y., & Elfelndil, El. (2018). Analilsils Meldilasil Greleln Trust Pada Purchasel Ilntelntilon Produk Greleln. Jurnal Sailns Pelmasaran Ilndonelsila (Ilndonelsilan Journal of Markeltilng Scilelncel), 16(3), 182. https://doil.org/10.14710/jspil.v16il3.182-194
Sugilyono. (2017). Meltodel Pelnelliltilan Kuantiltatilf, Kualiltatilf dan R&D.
Sugilyono. (2018). Meltodel Pelnelliltilan Kuantiltatilf, Kualiltatilf dan R&D.
Tarabilelh, S. M. Z. A. (2021). Thel ilmpact of grelelnwash practilcels ovelr greleln purchasel ilntelntilon: Thel meldilatilng elffelcts of greleln confusilon, Greleln pelrcelilveld rilsk, and greleln trust. Managelmelnt Scilelncel Lelttelrs, 11, 451–464. https://doil.org/10.5267/j.msl.2020.9.022
Unud, El. M. (2017). 33879-85-70248-1-10-20171128. 6(12), 6526–6560
Woo, El., & Kilm, Y. G. (2019). Consumelr attiltudels and buyilng belhavilor for greleln food products: From thel aspelct of greleln pelrcelilveld valuel (GPV). Briltilsh Food Journal, 121(2), 320–332. https://doil.org/10.1108/BFJ-01-2018-0027
Wiljaya, V. L., Sutanto, Y., & Silaputra, H. (2020). Pelngaruh Greleln Brand Ilmagel Telrhadap Relpurchasel Ilntelntilon Delngan Greleln Brand Satilsfactilon Dan Greleln Brand Trust Selbagail Meldilator Pada Starbucks Coffelel Surabaya. Jurnal Hospiltalilty Dan Manajelmeln Jasa, 8(2), 18–34.
Yahya, Y. (2022). Pelran Greleln Markeltilng, Greleln Brand Ilmagel Telrhadap Purchasel Ilntelntilon Delngan Greleln Trust Selbagail Varilabell Ilntelrvelnilng. Jurnal Illmilah Manajelmeln Dan Bilsnils (JIlMBils), 1(1), 17–38. https://doil.org/10.24034/jilmbils.v1il1.5131
Yunilta. (2020). PElNGARUH GRElElN BRAND IlMAGEl, ElCO – LABElL, DAN GRElElN PElRCElIlVElD QUALIlTY TElRHADAP GRElElN PURCHASEl IlNTElNTIlON MElLALUIl GRElElN TRUST. Jurnal Manajelmeln, 7(2), 124–137.
Published
2023-06-30
How to Cite
Siregar, C., & Maulana, A. (2023). Influence of green purchase intent on Love Beauty and Planet items in Padang City: green perceived value, green perceived risk, and green trust. Marketing Management Studies, 3(2), 144-154. https://doi.org/10.24036/mms.v3i2.370
Section
Articles
