Vol. 3 No. 2 (2023): Marketing Management Studies

Articles

• The impact of online and offline experiences on McDonald's customers' brand equity

  Nurhad Nurhad , Gesit Thabrani

  100-111

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• The impact of brand image and authenticity on Padang City users of Gojek's brand love and loyalty

  Agus Harianto, Yasri Yasri

  112-129

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• The impact of social media use and online word-of-mouth on consumers' purchase decisions, using trust as a mediator

  Muhamad Luthfi, Yunita Engriani

  130-143

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• Influence of green purchase intent on Love Beauty and Planet items in Padang City: green perceived value, green perceived risk, and green trust

  Cehmita Siregar, Arief Maulana

  144-154

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• The effect of advertisements and discounts on the interest in staying in dusun bambu during the covid-19 pandemic

  Muhammad Rifki Adriadi, Fitri Lestari

  155-163

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• The impact of brand awareness and electronic word of mouth (e-wom), which are both mediated by brand image, on purchase intent for iPhone smartphone devices

  Anggi Yunita Putri Anggi, Firman Firman

  164-181

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• The impact of behavioral participation as a mediator for emotional involvement on viewers of K-Dramas' propensity to buy celebrity-related goods in Indonesia

  Shafa Tasya Salsabila, Erni Masdupi

  182-191

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• Customer satisfaction acts as a mediator variable in the relationship between customer citizenship behavior and the halal label, pricing, and product quality

  Salsabila Nadira, Abror Abror

  192-203

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• The impact of digital marketing, product quality, and reference groups on purchasing decisions at the Eiger Store Bukittinggi

  Muhammad Arbian, Awisal Fasyni

  204-214

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