The impact of social media use and online word-of-mouth on consumers' purchase decisions, using trust as a mediator
Keywords:
Social Media Usage, Electronic Word Of Mouth, Purchase Decision, Trust
Abstract
This study aims to analyze the effect of social media usage and electronic word of mouth on purchase decisions with trust as a mediating variable for Orion coffee shop Padang consumers. The research population is consumers who shop for the first time at Orion Coffee Shop Padang. The number of samples in this study were 150 respondents. Data was collected by distributing questionnaires online via google form and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) social media usage has a positive and significant effect on purchase decision, (2) electronic word of mouth has a positive and significant effect on purchase decision, (3) social media usage has a positive and significant effect on trust, (4) electronic word of mouth has a positive and significant effect on trust, (5) trust has a positive and significant effect on purchase decision, (6) social media usage has a positive and significant effect on purchase decision through trust as mediating variable, (7) electronic word of mouth has a positive and significant effect on purchase decision through trust as a mediating variable
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References
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Abdullah, T. dan F. T. (2013). Manajemen Pemasaran. cet. II. PT RajaGrafindo Persada.
Abu-Rumman, A., & Alhadid, A. Y. (2014). The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan. Review of Integrative Business and Economics Research, 3(1), 315–326. www.sibresearch.org
Alma, B. (2018). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta.
Amanda, T., Tj, H. W., Kusniawati, A., & Surjaatmadja, S. (2021). Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention. Budapest International Research and Critics Institute-Journal (BIRCIJournal). https://doi.org/https://doi.org/https://doi.org/10.33258/birci.v4i3.2424 6181
Angela, C. T. (2016). Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Satisfaction Dan Brand Trust Pada Smartphone IPhone Merek Apple. Jurnal Manajemen Pemasaran Petra, 2(1), 1–11.
Arta I Gede Subana*, Y. N. N. K. (2019). THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION. RJOAS, 2(86), 33. https://doi.org/10.18551/rjoas.2019-02.06
Chaerunnisa, N. (2017). Alasan Menjamurnya Gerai Kopi di Indonesia. Suara.Com. https://www.suara.com/lifestyle/2017/11/09/162946/alasan-menjamurnya-gerai-kopi-di-indonesia
Charvia, K., & Erdiansyah, R. (2020). Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta). Prologia, 4(2), 237. https://doi.org/10.24912/pr.v4i2.6483
Chinomona, R. (2016). Editorial. African Journal of Economic and Management Studies, 7(3), 290–294. https://doi.org/10.1108/AJEMS-06-2016-0088
Danniswara, R., Sandhyaduhita, P., & Munajat, Q. (2017). The impact of EWOM referral, celebrity endorsement, and information quality on purchase decision: A case of Instagram. Information Resources Management Journal, 30(2), 23–43. https://doi.org/10.4018/IRMJ.2017040102
Elissa, I. dan M. (2013). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Via Internet pada Toko Online. Jurnal Ekonomi Manajemen Universitas Diponegoro.
Fhonna, R. A., & Utami, S. (2018). Pengaruh Electronic Word of Mouth Terhadap Keterlibatan Keputusan Pembelian Dan Kepercayaan Sebagai Pemediasi Pada Konsumen Shopee Di Universitas Syiah Kuala. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(3), 20–32.
Fortune. (2022). erapa Pengguna Internet Indonesia per 2022? Berikut Datanya. Fortuneidn.Com. https://www.fortuneidn.com/tech/luky/berapa-pengguna-internet-indonesia-per-2022-berikut-datanya
Ghozali, I. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Universitas Diponegoro.
Giam, H. S., & Megawati, Y. (2019). DAMPAK ELECTRONIC WORD OF MOUTH SOSIAL MEDIA TERHADAP KEPUTUSAN MEMILIH NUSA PENIDA SEBAGAI TUJUAN WISATA DENGAN DIMEDIASI E-TRUST Impact of Electronic Word of Mouth Social Media on the Decision to Choose Nusa Penida as a Tourist Destination with Mediated. 5(1), 1–85. https://radarbali.jawapos.com/read/2018/02/04/
Haekal, A., & Widjajanta, B. (2016). Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Minat Membeli Secara Online Pada Pengunjung Website Classifieds Di Inonesia. Journal of Business Management Education (JBME), 1(1), 183–195. https://doi.org/10.17509/jbme.v1i1.2287
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R. E. (2014). Multivariate Data Analysis (New Intern). Pearson Education.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). The Results of PLS-SEM Article information. European Business Review, 31(1), 2–24.
Hamdani, N. A., Abdul, G., Maulani, F., Permana, I., & Solihat, A. (2021). E-WOM: Effect on Edutech Purchase Decision. Journal of Positive School Psychology, 2022(3), 218–223. http://journalppw.com
Handi, H., Hendratono, T., Purwanto, E., & Ihalauw, J. J. O. I. (2018). The effect of E-WOM and perceived value on the purchase decision of foods by using the go-food application as mediated by trust. Quality Innovation Prosperity, 22(2), 112–127. https://doi.org/10.12776/qip.v22i2.1062
Hardani, dkk. (2020). Buku Metode Penelitian Kualitatif dan Kualitatif. In Repository.Uinsu.Ac.Id (Issue April).
Hasan, A., & Niken, W. S. (2015). PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN BERKUNJUNG KE DESA WISATA NGLANGGERAN GUNUNGKIDUL Ali. Jurnal Media Wisata, 13(1), 224–238.
Husein, U. (2011). Metode Penelitian Untuk Skripsi dan Tesis Bisnis Edisi 11. PT Raja Grafindo Persada.
International Coffee Organization. ICO. (2021). Trade Statistics Tables: Word Coffee Consumption. Ico.Org. https://www.ico.org/
Kesumayuda, P., MS, M., & Rouly, D. (2020). The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. International Journal of Economics and Management Studies, 7(10), 50–54. https://doi.org/10.14445/23939125/ijems-v7i10p109
Kim, S. E. (2005). The role of trust in the modern administrative state an integrative model. Administration and Society, 37(5), 611–635. https://doi.org/10.1177/0095399705278596
Kotler, P. and G. A. (2012). Prinsip –prinsip Pemasaran (ERLANGGA (ed.); 13th ed.). ERLANGGA.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing, Seventeenth Edition. In Pearson.
Kurniasari, M., & Budiatmo, A. (2018). Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli. Jurnal Administrasi Bisnis, 7(1), 25.
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research, 3(3), 63. https://doi.org/10.5539/ibr.v3n3p63
Mardio Alexi, Z. dan T. F. M. (2017). PENGARUH BRAND IMAGE DAN PRODUCT DESIGN TERHADAP PURCHASE DECISION DAN REPURCHASE INTENTION PADA PRODUK SEPATU FUTSAL MEREK SPECS DI KOTA PEKANBARU. JOM Fekon, 1(1), 350–363.
Munir, J., Shafi, K., Khan, F. A., & Ahmed, U. S. (2018). Elucidating the relationship of social media usage and e-WOM with brand related purchase decision involvement: an integrated meta-framework approach. WALIA Journal, 34(1), 59–64.
Musnaini, & Wijoyo, H. (2021). Impact of Variety Seeking, and Elektronic Word of Mouth of Cosmetic Brand Switching (Studi Pada Industri Kosmetik di Indonesia). Jurnal Ekonomi, 03(1), 23–32. http://ejournal.uicm-unbar.ac.id/index.php/ekonam
Omoregie, O.K., Addae, J.A., Coffie, S., Ampong, G.O. A., & Ofori, K. S. (2019). Factors influencing consumer loyalty: Evidence from the Ghanaian retail banking industry. International Journal of Bank Marketing, 37(3), 798–820. https://doi.org/10.1108/IJBM-04-2018-0099
Padang.go.id. (2021). Dinas Pariwisata Padang Serahkan Sertifikat CHSE Kepada Sejumlah Restoran dan Hotel. Padang.Go.Id. https://www.padang.go.id/dinas-pariwisata-padang-serahkan-sertifikat-chse-kepada-sejumlah-restoran-dan-hotel
Prasad, S., Gupta, I. C., & Totala, N. K. (2017). Social media usage, electronic word of mouth and purchase-decision involvement. Asia-Pacific Journal of Business Administration, 9(2), 134–145. https://doi.org/10.1108/APJBA-06-2016-0063
Rafqi Ilhamalimy, R., & Ali, H. (2021). Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management, 2(2), 204–221. https://doi.org/10.31933/dijdbm.v2i2.651
Rizal, F., Adam, M., & Mahdani. (2017). Pengaruh Harga, Desain Dan Lokasi Terhadap Keputusan Pembelian Serta Dampaknya Pada Kepuasan Pasca Pembelian Perumahan Di Kota Banda Aceh Fachrul. Manajemen Dan Inovasi, 8(3), 76–87.
Rusli, C. A., Matana, U. And Matana, U. (2019). Pengaruh Penggunaan Media Sosial, Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Konsumen Dan Dimediasi Oleh Kepercayaan. 149–158. doi: 10.33510/Slki.2019.149-158
Sanjaya, S., & Budiono, H. (2021). Pengaruh Penggunaan Sosial Media Dan E-Wom Terhadap Keputusan Pembelian Di Mediasi Kepercayaan. Jurnal Manajerial Dan Kewirausahaan, 3(4), 1147. https://doi.org/10.24912/jmk.v3i4.13510
Saputra, A. F., & Sharif, O. O. (2022). Pengaruh Social Media Usage Dan eWOM Di Instagram Terhadap Purchase Decision Involvement Pada Starbucks Indonesia Menggunakan Variabel Mediasi Trust. 9(4), 1975–1982.
Sekaran & Bougie. (2016). Research Methods for Business : A Skill Building Approach. Wiley.
Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Suharto, G. P., & Suryoko, S. (2017). Pengaruh Gaya Hidup, Suasana Toko Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Giggle Box Cafe & Resto Semarang. Jurnal Ilmu Administrasi Bisnis, 6(024), 118–129.
Syafaruddin, Suharyono And Kumadji, S. (2016). Pengaruh Komunikasi Electronicword Of Mouth Terhadap Kepercayaan (Trust) Dan Niat Beli (Purchase Intention ) Serta Dampaknya Pada Keputusan Pembelian (Survey Pada Konsumen Online Shopping Zafertech.Com). Bisnis Dan Manajemen.
Tanjung, J. K. (2019). Peran Mediasi Kepercayaan Pada Pengaruh Kualitas Website, Perceived Benefits, Ewom, Keamanan Terhadap Minat Beli Ulang Secara Online (Studi Pada Konsumen Lazada Di Yogyakarta). http://repository.usd.ac.id/Id/Eprint/35048.
Tjhin, V. U., & Aini, S. R. N. (2019). Effect Of E-Wom And Social Media Usage On Purchase Decision In Clothing Industry. International Conference On E-Business And Mobile Commerce, 30–34.
Tjhin, V. U., & Aini, S. R. N. (2019). Effect of E-WOM and social media usage on purchase decision in clothing industry. ACM International Conference Proceeding Series, 30–34. https://doi.org/10.1145/3332324.3332333
Uma Sekaran. (2017). Metode Penelitian untuk Bisnis. Salemba Empat.
Vongurai, R., Elango, D., Phothikitti, K., & Dhanasomboon, U. (2018). Social Media Usage, Electronic Word of Mouth and Trust Influence Purchase-Decision Involvement in Using Traveling Services. Asia Pacific Journal of Multidisciplinary Research, 6(4), 32–37. www.apjmr.com
WiraAndryana I Made Joshi, A. I. G. A. K. S. (2021). the Role of Trust Mediates Effect of E-Wom on Consumer Purchase Decisions. American Journal of Humanities and Social Sciences Research, 5, 408–415. www.ajhssr.com
Yap, K. B., Soetarto, B., & Sweeney, J. C. (2013). The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective. Australasian Marketing Journal, 21(1), 66–74. https://doi.org/10.1016/j.ausmj.2012.09.001
Abdullah, T. dan F. T. (2013). Manajemen Pemasaran. cet. II. PT RajaGrafindo Persada.
Abu-Rumman, A., & Alhadid, A. Y. (2014). The Impact of Social Media Marketing on Brand Equity: An Empirical Study on Mobile Service Providers in Jordan. Review of Integrative Business and Economics Research, 3(1), 315–326. www.sibresearch.org
Alma, B. (2018). Manajemen Pemasaran dan Pemasaran Jasa. Alfabeta.
Amanda, T., Tj, H. W., Kusniawati, A., & Surjaatmadja, S. (2021). Effect of Electronic Word Of Mouth, Product Quality, and Price on Purchase Intention. Budapest International Research and Critics Institute-Journal (BIRCIJournal). https://doi.org/https://doi.org/https://doi.org/10.33258/birci.v4i3.2424 6181
Angela, C. T. (2016). Pengaruh Brand Experience Terhadap Brand Loyalty Melalui Satisfaction Dan Brand Trust Pada Smartphone IPhone Merek Apple. Jurnal Manajemen Pemasaran Petra, 2(1), 1–11.
Arta I Gede Subana*, Y. N. N. K. (2019). THE ROLE OF PURCHASE INTENTION ON MEDIATING THE RELATIONSHIP OF E-WOM AND E-WOM CREDIBILITY TO PURCHASE DECISION. RJOAS, 2(86), 33. https://doi.org/10.18551/rjoas.2019-02.06
Chaerunnisa, N. (2017). Alasan Menjamurnya Gerai Kopi di Indonesia. Suara.Com. https://www.suara.com/lifestyle/2017/11/09/162946/alasan-menjamurnya-gerai-kopi-di-indonesia
Charvia, K., & Erdiansyah, R. (2020). Pengaruh Electronic Word of Mouth dan Brand Experience terhadap Brand Trust (Studi terhadap Pengguna OVO di Jakarta). Prologia, 4(2), 237. https://doi.org/10.24912/pr.v4i2.6483
Chinomona, R. (2016). Editorial. African Journal of Economic and Management Studies, 7(3), 290–294. https://doi.org/10.1108/AJEMS-06-2016-0088
Danniswara, R., Sandhyaduhita, P., & Munajat, Q. (2017). The impact of EWOM referral, celebrity endorsement, and information quality on purchase decision: A case of Instagram. Information Resources Management Journal, 30(2), 23–43. https://doi.org/10.4018/IRMJ.2017040102
Elissa, I. dan M. (2013). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Via Internet pada Toko Online. Jurnal Ekonomi Manajemen Universitas Diponegoro.
Fhonna, R. A., & Utami, S. (2018). Pengaruh Electronic Word of Mouth Terhadap Keterlibatan Keputusan Pembelian Dan Kepercayaan Sebagai Pemediasi Pada Konsumen Shopee Di Universitas Syiah Kuala. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 3(3), 20–32.
Fortune. (2022). erapa Pengguna Internet Indonesia per 2022? Berikut Datanya. Fortuneidn.Com. https://www.fortuneidn.com/tech/luky/berapa-pengguna-internet-indonesia-per-2022-berikut-datanya
Ghozali, I. (2012). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Universitas Diponegoro.
Giam, H. S., & Megawati, Y. (2019). DAMPAK ELECTRONIC WORD OF MOUTH SOSIAL MEDIA TERHADAP KEPUTUSAN MEMILIH NUSA PENIDA SEBAGAI TUJUAN WISATA DENGAN DIMEDIASI E-TRUST Impact of Electronic Word of Mouth Social Media on the Decision to Choose Nusa Penida as a Tourist Destination with Mediated. 5(1), 1–85. https://radarbali.jawapos.com/read/2018/02/04/
Haekal, A., & Widjajanta, B. (2016). Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Minat Membeli Secara Online Pada Pengunjung Website Classifieds Di Inonesia. Journal of Business Management Education (JBME), 1(1), 183–195. https://doi.org/10.17509/jbme.v1i1.2287
Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R. E. (2014). Multivariate Data Analysis (New Intern). Pearson Education.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2018). The Results of PLS-SEM Article information. European Business Review, 31(1), 2–24.
Hamdani, N. A., Abdul, G., Maulani, F., Permana, I., & Solihat, A. (2021). E-WOM: Effect on Edutech Purchase Decision. Journal of Positive School Psychology, 2022(3), 218–223. http://journalppw.com
Handi, H., Hendratono, T., Purwanto, E., & Ihalauw, J. J. O. I. (2018). The effect of E-WOM and perceived value on the purchase decision of foods by using the go-food application as mediated by trust. Quality Innovation Prosperity, 22(2), 112–127. https://doi.org/10.12776/qip.v22i2.1062
Hardani, dkk. (2020). Buku Metode Penelitian Kualitatif dan Kualitatif. In Repository.Uinsu.Ac.Id (Issue April).
Hasan, A., & Niken, W. S. (2015). PENGARUH ELECTRONIC WORD OF MOUTH PADA MEDIA SOSIAL FACEBOOK TERHADAP KEPUTUSAN BERKUNJUNG KE DESA WISATA NGLANGGERAN GUNUNGKIDUL Ali. Jurnal Media Wisata, 13(1), 224–238.
Husein, U. (2011). Metode Penelitian Untuk Skripsi dan Tesis Bisnis Edisi 11. PT Raja Grafindo Persada.
International Coffee Organization. ICO. (2021). Trade Statistics Tables: Word Coffee Consumption. Ico.Org. https://www.ico.org/
Kesumayuda, P., MS, M., & Rouly, D. (2020). The Impact of E-Wom on Trust And Interest Visiting The Destination of Pahawang Island Tourism, Pesawaran District. International Journal of Economics and Management Studies, 7(10), 50–54. https://doi.org/10.14445/23939125/ijems-v7i10p109
Kim, S. E. (2005). The role of trust in the modern administrative state an integrative model. Administration and Society, 37(5), 611–635. https://doi.org/10.1177/0095399705278596
Kotler, P. and G. A. (2012). Prinsip –prinsip Pemasaran (ERLANGGA (ed.); 13th ed.). ERLANGGA.
Kotler, P., & Armstrong, G. (2017). Principles of Marketing, Seventeenth Edition. In Pearson.
Kurniasari, M., & Budiatmo, A. (2018). Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli. Jurnal Administrasi Bisnis, 7(1), 25.
Ling, K. C., Chai, L. T., & Piew, T. H. (2010). The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention. International Business Research, 3(3), 63. https://doi.org/10.5539/ibr.v3n3p63
Mardio Alexi, Z. dan T. F. M. (2017). PENGARUH BRAND IMAGE DAN PRODUCT DESIGN TERHADAP PURCHASE DECISION DAN REPURCHASE INTENTION PADA PRODUK SEPATU FUTSAL MEREK SPECS DI KOTA PEKANBARU. JOM Fekon, 1(1), 350–363.
Munir, J., Shafi, K., Khan, F. A., & Ahmed, U. S. (2018). Elucidating the relationship of social media usage and e-WOM with brand related purchase decision involvement: an integrated meta-framework approach. WALIA Journal, 34(1), 59–64.
Musnaini, & Wijoyo, H. (2021). Impact of Variety Seeking, and Elektronic Word of Mouth of Cosmetic Brand Switching (Studi Pada Industri Kosmetik di Indonesia). Jurnal Ekonomi, 03(1), 23–32. http://ejournal.uicm-unbar.ac.id/index.php/ekonam
Omoregie, O.K., Addae, J.A., Coffie, S., Ampong, G.O. A., & Ofori, K. S. (2019). Factors influencing consumer loyalty: Evidence from the Ghanaian retail banking industry. International Journal of Bank Marketing, 37(3), 798–820. https://doi.org/10.1108/IJBM-04-2018-0099
Padang.go.id. (2021). Dinas Pariwisata Padang Serahkan Sertifikat CHSE Kepada Sejumlah Restoran dan Hotel. Padang.Go.Id. https://www.padang.go.id/dinas-pariwisata-padang-serahkan-sertifikat-chse-kepada-sejumlah-restoran-dan-hotel
Prasad, S., Gupta, I. C., & Totala, N. K. (2017). Social media usage, electronic word of mouth and purchase-decision involvement. Asia-Pacific Journal of Business Administration, 9(2), 134–145. https://doi.org/10.1108/APJBA-06-2016-0063
Rafqi Ilhamalimy, R., & Ali, H. (2021). Model Perceived Risk and Trust: E-Wom and Purchase Intention (the Role of Trust Mediating in Online Shopping in Shopee Indonesia). Dinasti International Journal of Digital Business Management, 2(2), 204–221. https://doi.org/10.31933/dijdbm.v2i2.651
Rizal, F., Adam, M., & Mahdani. (2017). Pengaruh Harga, Desain Dan Lokasi Terhadap Keputusan Pembelian Serta Dampaknya Pada Kepuasan Pasca Pembelian Perumahan Di Kota Banda Aceh Fachrul. Manajemen Dan Inovasi, 8(3), 76–87.
Rusli, C. A., Matana, U. And Matana, U. (2019). Pengaruh Penggunaan Media Sosial, Electronic Word Of Mouth (Ewom) Terhadap Keputusan Pembelian Konsumen Dan Dimediasi Oleh Kepercayaan. 149–158. doi: 10.33510/Slki.2019.149-158
Sanjaya, S., & Budiono, H. (2021). Pengaruh Penggunaan Sosial Media Dan E-Wom Terhadap Keputusan Pembelian Di Mediasi Kepercayaan. Jurnal Manajerial Dan Kewirausahaan, 3(4), 1147. https://doi.org/10.24912/jmk.v3i4.13510
Saputra, A. F., & Sharif, O. O. (2022). Pengaruh Social Media Usage Dan eWOM Di Instagram Terhadap Purchase Decision Involvement Pada Starbucks Indonesia Menggunakan Variabel Mediasi Trust. 9(4), 1975–1982.
Sekaran & Bougie. (2016). Research Methods for Business : A Skill Building Approach. Wiley.
Sugiyono. (2014). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.
Suharto, G. P., & Suryoko, S. (2017). Pengaruh Gaya Hidup, Suasana Toko Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Giggle Box Cafe & Resto Semarang. Jurnal Ilmu Administrasi Bisnis, 6(024), 118–129.
Syafaruddin, Suharyono And Kumadji, S. (2016). Pengaruh Komunikasi Electronicword Of Mouth Terhadap Kepercayaan (Trust) Dan Niat Beli (Purchase Intention ) Serta Dampaknya Pada Keputusan Pembelian (Survey Pada Konsumen Online Shopping Zafertech.Com). Bisnis Dan Manajemen.
Tanjung, J. K. (2019). Peran Mediasi Kepercayaan Pada Pengaruh Kualitas Website, Perceived Benefits, Ewom, Keamanan Terhadap Minat Beli Ulang Secara Online (Studi Pada Konsumen Lazada Di Yogyakarta). http://repository.usd.ac.id/Id/Eprint/35048.
Tjhin, V. U., & Aini, S. R. N. (2019). Effect Of E-Wom And Social Media Usage On Purchase Decision In Clothing Industry. International Conference On E-Business And Mobile Commerce, 30–34.
Tjhin, V. U., & Aini, S. R. N. (2019). Effect of E-WOM and social media usage on purchase decision in clothing industry. ACM International Conference Proceeding Series, 30–34. https://doi.org/10.1145/3332324.3332333
Uma Sekaran. (2017). Metode Penelitian untuk Bisnis. Salemba Empat.
Vongurai, R., Elango, D., Phothikitti, K., & Dhanasomboon, U. (2018). Social Media Usage, Electronic Word of Mouth and Trust Influence Purchase-Decision Involvement in Using Traveling Services. Asia Pacific Journal of Multidisciplinary Research, 6(4), 32–37. www.apjmr.com
WiraAndryana I Made Joshi, A. I. G. A. K. S. (2021). the Role of Trust Mediates Effect of E-Wom on Consumer Purchase Decisions. American Journal of Humanities and Social Sciences Research, 5, 408–415. www.ajhssr.com
Yap, K. B., Soetarto, B., & Sweeney, J. C. (2013). The relationship between electronic word-of-mouth motivations and message characteristics: The sender’s perspective. Australasian Marketing Journal, 21(1), 66–74. https://doi.org/10.1016/j.ausmj.2012.09.001
Published
2023-06-30
How to Cite
Luthfi, M., & Engriani, Y. (2023). The impact of social media use and online word-of-mouth on consumers’ purchase decisions, using trust as a mediator. Marketing Management Studies, 3(2), 130-143. https://doi.org/10.24036/mms.v3i2.369
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